'TWIST by Pinch' is Pinch Food Design's New Cocktail Service
Laura McQuarrie — February 4, 2017 — Art & Design
References: twistbypinch & design-milk
Pinch Food Design is now introducing the world to 'TWIST by Pinch,' an all-new full-service craft cocktail service division.
The innovative craft cocktail bar includes three different drink-making stations, including The Balon, which provides a unique way to pour decanted wine, Pour Over, which applies the popular method of making pour-over coffee to cocktails, and Marble Slab, which sees liquid roll over chiseled marble before making its way into a basin.
TWIST is set to be available as of March 2017, offering to enhance events with an imaginative and custom cocktail experience. It is promised that: "TWIST’s 'Activations' like the market cart, a seasonal, portable produce cart where cocktails are poured through French Presses and garnished with the market’s accessories, will raise the bar for catered events."
The innovative craft cocktail bar includes three different drink-making stations, including The Balon, which provides a unique way to pour decanted wine, Pour Over, which applies the popular method of making pour-over coffee to cocktails, and Marble Slab, which sees liquid roll over chiseled marble before making its way into a basin.
TWIST is set to be available as of March 2017, offering to enhance events with an imaginative and custom cocktail experience. It is promised that: "TWIST’s 'Activations' like the market cart, a seasonal, portable produce cart where cocktails are poured through French Presses and garnished with the market’s accessories, will raise the bar for catered events."
Trend Themes
1. Craft Cocktail Services - The introduction of 'TWIST by Pinch' showcases the increasing demand for craft cocktail services at catered events.
2. Innovative Drink-making Stations - The incorporation of unique drink-making stations like The Balon, Pour Over, and Marble Slab presents opportunities for disruptive innovations in the field of cocktail equipment and presentation.
3. Imaginative Cocktail Experiences - TWIST's 'Activations' such as the market cart offer a customizable and imaginative cocktail experience, highlighting the growing trend of experiential marketing in the beverage industry.
Industry Implications
1. Event Catering - The launch of 'TWIST by Pinch' presents a significant opportunity for event catering companies to elevate their offerings by incorporating creative craft cocktail services.
2. Cocktail Equipment - The introduction of unique drink-making stations in TWIST's craft cocktail service division creates a market for innovative cocktail equipment that enhances the cocktail-making process.
3. Experiential Marketing - TWIST's focus on providing imaginative and customizable cocktail experiences aligns with the growing trend of experiential marketing, offering beverage companies an opportunity to engage consumers in unique ways.
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