Consumers turn to AR and VR tools to create content of their own
Implications - Virtual and augmented reality have been widely used for entertainment and gaming purposes. Now, in addition to immersing consumers in content, AR and VR technology can also be used to create content. This speaks not only to the natural evolution of the technology, but to a consumer desire to use it in a hands-on, purposeful way.
Workshop Question - How can your product or service be leveraged in a purposeful way by consumers seeking to take content creation into their own hands?
Trend Themes
1. User-generated AR and VR Content - AR and VR technology are now being utilized to create content, catering to consumer's desire to use the technology in a hands-on, purposeful way.
2. Innovative 360-degree VR Cameras - 360-degree video cameras continue to provide blindspot-free footage, adding to the breathtaking, immersive experience of capturing spherical panoramas
3. Efficient, Detachable VR Camera Technology - Developers have created detachable VR smartphone cameras, making it simple to transform existing devices into virtual reality-ready equipment.
Industry Implications
1. Photography and Videography - Further advancements in innovative VR/AR technology have the potential to disrupt the traditional photo and video-making industry.
2. Film Production - Incorporating advanced VR camera technology in the film industry has given rise to cinematic VR, attracting advertisers, entertainers, and filmmakers alike.
3. Consumer Electronics - VR camera companies investing in detachable VR smartphone cameras are opening up opportunities for increased investment and creativity in consumer electronics.
6 Featured, 51 Examples:
154,696 Total Clicks
Date Range:
Jan 15 — Dec 16
Trending:
Warm
Consumer Insight Topics:
