Shaken's Subscription Gift Service Provides a Monthly DIY Cocktail Kit
Laura McQuarrie — January 4, 2014 — Lifestyle
References: shakencocktails & prote.in
‘Shaken’ is a subscription gift service that delivers ingredients and recipes for cocktails curated by expert mixologists. As well, the DIY cocktail kits come packed with additional information like the history of the drink and how it has been modernized, plus information on the mixologist of the month that put together the recipe.
The premium ingredients in its margarita kit include enough quantities of items like like silver tequila, agave, dry vermouth, dry sherry and green apple liqueur to make four servings. If any fresh ingredients that cannot be shipped are required, Shaken provides notice in advance so that any additional items can be purchased in advance. Shaken kits can be purchased as single units or as a monthly subscription for a cost of £29 a month plus postage to the mainland UK.
The premium ingredients in its margarita kit include enough quantities of items like like silver tequila, agave, dry vermouth, dry sherry and green apple liqueur to make four servings. If any fresh ingredients that cannot be shipped are required, Shaken provides notice in advance so that any additional items can be purchased in advance. Shaken kits can be purchased as single units or as a monthly subscription for a cost of £29 a month plus postage to the mainland UK.
Trend Themes
1. Mixology Subscription Kits - Disruptive innovation opportunity: Explore the potential of creating personalized mixology subscription kits that cater to specific cocktail preferences and dietary restrictions.
2. Expert Curated Recipes - Disruptive innovation opportunity: Develop a platform that connects expert mixologists and recipe curators with subscription box services to provide unique and exclusive cocktail recipes.
3. Educational Cocktail Experiences - Disruptive innovation opportunity: Create immersive virtual or physical experiences that combine cocktail ingredients delivery with interactive learning, allowing users to explore the origins, history, and techniques behind each drink.
Industry Implications
1. Subscription Box Services - Disruptive innovation opportunity: Incorporate mixology subscription kits as a new offering in subscription box services, catering to the growing consumer interest in DIY cocktails and mixology at home.
2. Culinary Tourism - Disruptive innovation opportunity: Collaborate with local mixologists and bartenders to create cocktail kits that highlight regional flavors and spirits, providing a unique culinary tourism experience at home.
3. Online Learning Platforms - Disruptive innovation opportunity: Partner with online learning platforms to offer mixology courses and certifications, combining theoretical knowledge with practical cocktail-making experiences delivered through subscription kits.
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