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Cola-Branded Smartphones

Clean the Sky - Positive Eco Trends & Breakthroughs

The Pepsi P1 Android Phone Will Be Launched In China

— October 13, 2015 — Tech
In a next-level display of cross-industry branding, cola giant Pepsi is set to launch a new smartphone in China, called the Pepsi P1. The company teased images and specs of the phone on its Weibo account a few days ago. Pepsi hasn't actually gone and constructed the phone itself. Rather, an unknown phone manufacturer will be designing the device, although the branding will be Pepsi-centric.

The Pepsi P1 is an Android device and will be equipped with a 5.5-inch 1080p screen. Powered by a 1.7 GHz processor, it will offer 2 GB of RAM and a 3,000 mAh battery. Photos can be captured with a 13-megapixel camera. At an estimated price of only $200, this is a decent deal.

This is an interesting initiative from Pepsi, who will be hoping that the P1 doesn't go flat.
Trend Themes
1. Cross-industry Branding - Opportunity for other companies to collaborate with unexpected industries to create unique branded products.
2. Branded Smartphones - Potential for companies to extend their brand presence by partnering with phone manufacturers to launch co-branded smartphones.
3. Affordable Android Devices - Market for budget-friendly smartphones with competitive specifications.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to expand into technology by launching their own branded smartphones.
2. Consumer Electronics - Potential for consumer electronics manufacturers to collaborate with various brands to create co-branded smartphones.
3. Mobile Technology - Growing market for affordable Android devices opens up opportunities for smartphone manufacturers to target budget-conscious consumers.
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