The Pepsi P1 Android Phone Will Be Launched In China
Rahul Kalvapalle — October 13, 2015 — Tech
In a next-level display of cross-industry branding, cola giant Pepsi is set to launch a new smartphone in China, called the Pepsi P1. The company teased images and specs of the phone on its Weibo account a few days ago. Pepsi hasn't actually gone and constructed the phone itself. Rather, an unknown phone manufacturer will be designing the device, although the branding will be Pepsi-centric.
The Pepsi P1 is an Android device and will be equipped with a 5.5-inch 1080p screen. Powered by a 1.7 GHz processor, it will offer 2 GB of RAM and a 3,000 mAh battery. Photos can be captured with a 13-megapixel camera. At an estimated price of only $200, this is a decent deal.
This is an interesting initiative from Pepsi, who will be hoping that the P1 doesn't go flat.
The Pepsi P1 is an Android device and will be equipped with a 5.5-inch 1080p screen. Powered by a 1.7 GHz processor, it will offer 2 GB of RAM and a 3,000 mAh battery. Photos can be captured with a 13-megapixel camera. At an estimated price of only $200, this is a decent deal.
This is an interesting initiative from Pepsi, who will be hoping that the P1 doesn't go flat.
Trend Themes
1. Cross-industry Branding - Opportunity for other companies to collaborate with unexpected industries to create unique branded products.
2. Branded Smartphones - Potential for companies to extend their brand presence by partnering with phone manufacturers to launch co-branded smartphones.
3. Affordable Android Devices - Market for budget-friendly smartphones with competitive specifications.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to expand into technology by launching their own branded smartphones.
2. Consumer Electronics - Potential for consumer electronics manufacturers to collaborate with various brands to create co-branded smartphones.
3. Mobile Technology - Growing market for affordable Android devices opens up opportunities for smartphone manufacturers to target budget-conscious consumers.
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