Asian recipes are adapted into bite-size snacks for consumer allure
Implications - Despite an increased interest in Asian cuisine over the years, there are still certain ingredients and flavors consumers are hesitant to try. Seeking a more digestible alternative, consumer are turning to customized snack foods for experimentation in a smaller, more manageable form. This reflects not only a curiosity, but also a need for approachability, when it comes to new flavors.
Workshop Question - How can you better ease consumers into a new product experience?
Trend Themes
1. Exotic Snacks - Consumers are seeking out customized snack foods for experimentation in a smaller form, reflecting a curiosity and need for approachability when it comes to new flavors.
2. Asian-inspired Flavors - The convergence of exotic flavors and a healthy ingredient like citrus is a recipe that will appeal to consumers who are seeking adventure, as well as a new way to experience familiar grocery store fruits and vegetables.
3. Unconventional Flavors - The rise of on-the-go eating has turned the majority of young consumers into snackers, especially ones who are excited by the prospect of sampling unexpected food flavors.
Industry Implications
1. Food and Beverage - Developing customized snack foods with exotic and unconventional flavors can appeal to consumers seeking new taste experiences.
2. Health and Wellness - The use of healthy ingredients, such as vegetables and fruits, in snack foods can appeal to health-conscious consumers.
3. Hospitality - Restaurants and hotels can experiment with Asian flavors in appetizers and snacks to create unique and attractive menu options for guests.
