Pepsi Challenges Fans to Capture the 'Beats of the City'
Laura McQuarrie — June 23, 2015 — Art & Design
From honking cars to bike bells and people chatting in public, the Beats of the City Pepsi Challenge asks people to get in tune with the sounds that surround them. Although these noises are typically regarded as annoyances, Pepsi knows that they can become music to the ears when they are presented in a pleasing way.
Before it could issue its latest challenge, the giant soda brand collaborated with Ukrainian acoustics brand Pototskiy for the creation of a special set of speakers. These speakers were designed with a massive battery, capable of running for 15 hours, and a four-channel analog amplifier.
Those who are musically inclined are encouraged to create a track based on the sounds of their native city for the chance to get their very own high-end speakers.
Before it could issue its latest challenge, the giant soda brand collaborated with Ukrainian acoustics brand Pototskiy for the creation of a special set of speakers. These speakers were designed with a massive battery, capable of running for 15 hours, and a four-channel analog amplifier.
Those who are musically inclined are encouraged to create a track based on the sounds of their native city for the chance to get their very own high-end speakers.
Trend Themes
1. Soundscaping - By encouraging people to create music from ambient city sounds, Pepsi taps into the rising trend of soundscaping, where unique and immersive audio experiences are created.
2. Collaborative Branding - Pepsi's collaboration with Pototskiy for the creation of specialized speakers highlights the trend of collaborative branding, where brands work together to offer innovative and unique products to their consumers.
3. Personalized Tracks - The Beats of the City Pepsi Challenge promotes the trend of personalized tracks, where individuals can create music that reflects the specific sounds and vibes of their own city.
Industry Implications
1. Audio Technology - The collaboration between Pepsi and Pototskiy for the creation of high-end speakers presents disruptive innovation opportunities in the audio technology industry, where companies can develop innovations that enhance the listening experience and connectivity.
2. Branding and Marketing - The collaborative branding approach taken by Pepsi in partnering with Pototskiy showcases disruptive innovation opportunities within the branding and marketing industry, where brands can create unique and memorable experiences through strategic collaborations.
3. Music and Entertainment - The trend of personalized tracks and soundscaping opens up disruptive innovation opportunities in the music and entertainment industry, where new platforms and technologies can be developed to enable individuals to create and share customized audio experiences.
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