Goose Island Beer Co. Will Set Up Pop-up Beer Tastings in Tesco Stores
Katherine Pendrill — November 9, 2016 — Marketing
References: foodbev
The craft brewer Goose Island Beer Co. recently announced that it will be setting up a series of pop-up beer tasting stands in Tesco supermarkets across the UK. With many supermarkets looking for ways to make their stores more inviting and experiential, the new activation give customers a unique way to make grocery shopping a bit more fun.
The pop-up beer tasting sessions will take place between November 19th and 29th at various Tesco stores across the UK. At each store, Goose Island will set up a tasting station to give customers a chance to taste its 312 Urban Wheat Ale and its Honker’s Ale. At several of these events, Goose Island will enhance the 'Happy Hour' experience with a VR experience that takes customers on a virtual tour of its hop farm in the Northern Idaho Valley and its barrel warehouse in Chicago.
The immersive, in-store bar experience gives consumers a chance to learn more about craft beer and to understand what sets the Goose Island brand apart from its competitors.
The pop-up beer tasting sessions will take place between November 19th and 29th at various Tesco stores across the UK. At each store, Goose Island will set up a tasting station to give customers a chance to taste its 312 Urban Wheat Ale and its Honker’s Ale. At several of these events, Goose Island will enhance the 'Happy Hour' experience with a VR experience that takes customers on a virtual tour of its hop farm in the Northern Idaho Valley and its barrel warehouse in Chicago.
The immersive, in-store bar experience gives consumers a chance to learn more about craft beer and to understand what sets the Goose Island brand apart from its competitors.
Trend Themes
1. Experiential Supermarket Activations - Creating pop-up tasting stands in supermarkets offers customers an immersive and unique shopping experience.
2. Virtual Reality Enhancements - Incorporating virtual reality technology into tasting events provides a novel way for customers to engage with the brand.
3. Craft Beer Education - Offering tastings and information about craft beer allows consumers to learn more about the product and appreciate its quality.
Industry Implications
1. Retail - Supermarkets can benefit from incorporating experiential activations to attract and engage customers.
2. Beverage - The craft beer industry can leverage pop-up tasting events to introduce consumers to new brands and educate them about the brewing process.
3. Virtual Reality - Companies that specialize in virtual reality technology can partner with brands to enhance their customer experiences through immersive VR tours.
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