Streaming services offer niche content to cater to individual interests
Implications - Realizing the growing desire for customized content, OTT services are turning to platforms that concentrate on specific interests and genres for individual allure. Catering to cultural interests and even spiritual beliefs, these services are choosing to move away from universal content to create a more unique and exclusive viewing experience.
Workshop Question - What is one niche area that you could incorporate into your marketing strategy to create a new experience?
Trend Themes
1. Hyper-specific Stream - OTT services are moving towards platforms that offer customized content to cater to specific interests and genres
2. Tiered Streaming Subscriptions - Streaming services are offering premium paid services in addition to ad-supported services making high-definition and exclusive content accessible to users
3. Festival Streaming Sites - Live Media Group offers a service that allows at-home viewers to feel as though they are attending music festivals by switching between different stages
Industry Implications
1. Media and Entertainment Industry - OTT services are becoming increasingly sector-focused, catering to individual interests and genres.
2. Sports Industry - Sports entertainment companies are using OTT services as a multi-channel platform for coverage of live games, fantasy football coverage and various other content
3. Technology Industry - Developers are creating innovative multimedia streaming applications that focus on a specific demographic thereby providing a niche customer base with unique and relevant content.
7 Featured, 51 Examples:
91,701 Total Clicks
Date Range:
May 15 — Aug 16
Trending:
Mild
Consumer Insight Topics:
