The Sounds App Optimizes Visual Social Media Platforms for Audio
Laura McQuarrie — February 11, 2015 — Tech
References: itunes.apple & wersm
Instagram may be dominated with photos that are laden with filters, but the Sounds app turns social platforms into places to share more kinds of content to delight your senses. The app connects to music content providers like Soundcloud, iTunes and Spotify, so that songs can be shared on Snapchat and Instagram.
Within the Sounds app, the library can be browsed for a specific song selection. Rather than being shared as a video clip with sound, the Sounds app displays static album art image instead. Since there's a limit to the amount of audio that can be shared on these social platforms, the app lets users highlight a favorite 15-second clip. This is an easy way for music lovers and record labels to share great finds across social platforms, without much effort required on their part.
Within the Sounds app, the library can be browsed for a specific song selection. Rather than being shared as a video clip with sound, the Sounds app displays static album art image instead. Since there's a limit to the amount of audio that can be shared on these social platforms, the app lets users highlight a favorite 15-second clip. This is an easy way for music lovers and record labels to share great finds across social platforms, without much effort required on their part.
Trend Themes
1. Social Music Sharing - An opportunity for social media platforms to incorporate music sharing features similar to the Sounds app.
2. Audio-visual Bond - An opportunity for apps and platforms to enhance visual content with related music clips.
3. Music Discovery - An opportunity for music providers to enhance their outreach by making music discovery an interactive experience via social media.
Industry Implications
1. Music Streaming Platforms - An opportunity for music streaming platforms to expand their user base by tapping into social media platforms.
2. Social Media Platforms - An opportunity for social media platforms to offer added features that build community through music.
3. Record Labels - An opportunity for record labels to showcase for their music in a viral way through a simple sharing tool like the Sounds app.
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