The New ESPN App Features Self-Contained Streaming Functionality
Rahul Kalvapalle — December 4, 2015 — Tech
References: espnmediazone & engadget
The latest version of the ESPN app now allows sports fans to watch live streams of sporting events from the very same app that they use for all other ESPN-related activities such as checking scores, interacting with other fans and being on top of their favorite teams' schedules.
ESPN has for some time now maintained a separate live-streaming app called WatchESPN, targeted towards users of the dedicated service. However, this required people to be redirected from the ESPN app to WatchESPN, something which is a strain on smartphone power and sports fans' patience.
Ultimately, this new ESPN app is designed to combine the functionalities and audiences of two veritable behemoths in the sports apps world. This will allow for more streamlined enjoyment of sports content, and easier app maintenance for ESPN.
ESPN has for some time now maintained a separate live-streaming app called WatchESPN, targeted towards users of the dedicated service. However, this required people to be redirected from the ESPN app to WatchESPN, something which is a strain on smartphone power and sports fans' patience.
Ultimately, this new ESPN app is designed to combine the functionalities and audiences of two veritable behemoths in the sports apps world. This will allow for more streamlined enjoyment of sports content, and easier app maintenance for ESPN.
Trend Themes
1. Livestreaming Integration - The integration of livestreaming into existing digital platforms creates convenience for users and increases engagement.
2. Multifunctional Apps - Consolidating various functionalities into one app can improve user experience and simplify app maintenance.
3. Seamless User Experience - Providing a seamless user experience by eliminating unnecessary app redirections and improving app functionality has the potential to attract and retain users.
Industry Implications
1. Sports Technology - Sports technology companies that integrate livestreaming capabilities into their mobile apps can provide a more comprehensive sports experience for their users.
2. Mobile App Development - Mobile app development companies can capitalize on the trend of consolidating multiple functionalities into one app by creating multifunctional apps for various industries.
3. Media & Entertainment - Companies in the media and entertainment industry can innovate by providing a seamless user experience for accessing and consuming content, such as livestreamed sports events.
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