Ingkee is a Chinese Livestreaming App with 50 Million Users
Rebecca Byers — June 9, 2016 — Tech
References: itunes.apple & ingkee
Ingkee is a Chinese livestreaming app that allows users to showcase live video while interacting with viewers at the same time. Launched in 2015, the Ingkee platform claims to have already been downloaded by 50 million users, with it currently sitting in the #1 spot on Apple's iTunes store in China. Ingkee is one of 80 livestreaming apps in China, including Twitter's Meerkat and Facebook Live.
In the social app, users are able to amass followers, while they are also able to interact with what the app claims to be "1000 star performers, 5000 Internet and media celebrities and 10,000 students." The culture of the Ingkee app has been compared to that of reality television culture, with regular people livestreaming their lives to an ever-growing audience of Chinese consumers.
In the social app, users are able to amass followers, while they are also able to interact with what the app claims to be "1000 star performers, 5000 Internet and media celebrities and 10,000 students." The culture of the Ingkee app has been compared to that of reality television culture, with regular people livestreaming their lives to an ever-growing audience of Chinese consumers.
Trend Themes
1. Social Livestreaming - Opportunities for businesses to engage with audiences in real-time through livestreaming platforms.
2. Interactive User-viewership - Innovations that allow users to interact with livestreaming content and build communities around shared interests.
3. Rise of Influencer Culture - Disruptive innovations in social media platforms that enable regular people to become internet celebrities through livestreaming.
Industry Implications
1. Social Media - The social media industry can capitalize on the growing trend of livestreaming platforms to enhance user engagement and attract new audiences.
2. Entertainment - Disruptive innovations in livestreaming can create new opportunities for content creators, broadcasters, and event organizers to reach larger audiences through interactive and real-time experiences.
3. E-commerce - Opportunities for businesses to leverage livestreaming platforms for product demonstrations, influencer marketing, and customer engagement to drive sales and build brand loyalty.
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