Online Food Order and Delivery Service Just Eat Launched Its Own Food Fest
Laura McQuarrie — July 22, 2016 — Marketing
References: just-eat & eventmagazine
Just Eat's 'Food Fest' is a food festival that was launched by the online food ordering and delivery service in London.
The festival had restaurants from across the UK gather in Shoreditch's Red Market, making it possible for attendees to sample good eats from across the country in one easy-to-access location. Some of the items available at Food Fest included everything from cold spicy banh mi sandwiches to strawberry cheesecake-flavored donuts. Other entertaining parts of the festival included live music and a cocktail bar featuring signature drinks like the Just Eat cocktail.
With the rise of foodie culture, food festivals and the presence of sponsors at large-scale outdoor events is far from uncommon. However, it's unique for Just Eat to throw entirely its own food festival.
The festival had restaurants from across the UK gather in Shoreditch's Red Market, making it possible for attendees to sample good eats from across the country in one easy-to-access location. Some of the items available at Food Fest included everything from cold spicy banh mi sandwiches to strawberry cheesecake-flavored donuts. Other entertaining parts of the festival included live music and a cocktail bar featuring signature drinks like the Just Eat cocktail.
With the rise of foodie culture, food festivals and the presence of sponsors at large-scale outdoor events is far from uncommon. However, it's unique for Just Eat to throw entirely its own food festival.
Trend Themes
1. Branded Food Festivals - Brands are creating their own food festivals to strengthen their image and reach passionate food consumers.
2. Food Tourism - Food festivals are becoming key tourist attractions for cities and regions, creating opportunities for local businesses to showcase their cuisine and products.
3. Experiential Marketing - Food festivals are proving to be an effective way for brands to engage with consumers and create memorable experiences that build brand awareness and loyalty.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the growing popularity of food festivals to showcase their products and innovation, and connect with consumers.
2. Event Management - The event management industry can capitalize on the rising demand for food festivals by creating unique and immersive experiences that cater to different tastes and preferences.
3. Marketing and Advertising - The marketing and advertising industry can use food festivals as a channel to promote brands and products, and reach customers in a fun and engaging way.
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