Streaming services branch out to include live performances
Implications - Music streaming services play into consumers' desire for customization by allowing them to curate their listening preferences. Music venues and concert-selling platforms are piggybacking onto the success of the streaming model in an effort to increase ticket sales, as well as customize the concert experience much in the same way as the listening experience.
Workshop Question - How can your brand curate personalized experiences for its consumers?
Trend Themes
1. Customization - Streaming services and music venues are customizing their offerings to tailor the live concert experience by curating listening preferences.
2. Integration - To improve user experience, music apps are integrating Spotify and other platforms for personalized recommendations and sample streaming.
3. Affordability - Music streaming services are now offering low-cost membership plans to beat out competitors and reach a wider range of budget-friendly music listeners.
Industry Implications
1. Music Streaming Services - In order to compete and stay relevant, music streaming services have found disruptive innovation opportunities by customizing user experience, integrating with other platforms and offering affordable pricing models.
2. Live Music Venues - To increase ticket sales, live music venues are also customizing the concert experience by curating acts based on user preferences and offering unique immersive experiences.
3. Music Apps - Music apps are seeking to improve user experience by integrating personalized recommendations and sample streaming. They are also exploring options like bitcoin tipping, in-app merch purchasing and more to support musicians while providing music fans with an integrated experience.
4 Featured, 35 Examples:
52,329 Total Clicks
Date Range:
Dec 14 — May 15
Trending:
Untested
Consumer Insight Topics:
