The Inke App Lets Users Earn Money By Streaming Content
Rahul Kalvapalle — June 2, 2016 — Tech
References: itunes.apple & mobileworldlive
Inke is an innovative livestreaming app, launched in China, that is unique in that it allows users to actually go about making money from their streams.
The app adopts a unique monetization model by which viewers can send virtual gifts to stream hosts through in-app purchases. The host then receives 30 per cent of the value of the gift. The aim of this arrangement is to encourage and incentivize the production of high-quality content whilst also maintaining the profitability of the app itself. Hosts can also incorporate interactive stickers into their streams to make the experience more immersive and connected.
Ultimately, what makes Inke different from other livestreaming apps out there is the fact that it allows users to make money from directly within the app, rather than requiring them to link viewers to websites to buy products.
The app adopts a unique monetization model by which viewers can send virtual gifts to stream hosts through in-app purchases. The host then receives 30 per cent of the value of the gift. The aim of this arrangement is to encourage and incentivize the production of high-quality content whilst also maintaining the profitability of the app itself. Hosts can also incorporate interactive stickers into their streams to make the experience more immersive and connected.
Ultimately, what makes Inke different from other livestreaming apps out there is the fact that it allows users to make money from directly within the app, rather than requiring them to link viewers to websites to buy products.
Trend Themes
1. Monetized Livestreaming - The trend of monetized livestreaming apps allows users to earn money by streaming content.
2. Virtual Gifting - The trend of virtual gifting in livestreaming apps provides an opportunity for viewers to send virtual gifts to stream hosts.
3. Interactive Streaming - The trend of incorporating interactive stickers in livestreaming apps enhances the immersive and connected experience for users.
Industry Implications
1. Livestreaming - The livestreaming industry can capitalize on the trend of monetized livestreaming apps to attract users and increase profitability.
2. Mobile Apps - The mobile app industry can take advantage of the trend of virtual gifting in livestreaming apps to develop new features and enhance user engagement.
3. E-commerce - The e-commerce industry can explore opportunities in the trend of livestreaming apps that allow users to make purchases directly within the app, eliminating the need for external websites.
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