Brancott Estate Shares Virtual Reality Vineyard Tours at Festivals
Laura McQuarrie — July 22, 2016 — Marketing
References: eventmagazine
This summer, Brancott Estate will make appearances at festival and use virtual reality technology in order to share vineyard tours of its grounds with attendees.
The virtual experience will take place from within a Red Shed pop-up, giving festival-goers the chance to discover more about the birthplace of Marlborough Sauvignon Blanc through an Oculus headset. The multi-sensory VR tour and tasting will give people the chance to virtually visit the Marlborough wine region and its vineyards, giving them a newfound appreciation and understanding for wine.
The first festival Brancott Estate is set to visit with this experiential pop-up is Camp Bestival at Lulworth Castle in Dorset. Festival experiences of this kind have become popular for completely immersing festival attendees in a new environment with VR technology.
The virtual experience will take place from within a Red Shed pop-up, giving festival-goers the chance to discover more about the birthplace of Marlborough Sauvignon Blanc through an Oculus headset. The multi-sensory VR tour and tasting will give people the chance to virtually visit the Marlborough wine region and its vineyards, giving them a newfound appreciation and understanding for wine.
The first festival Brancott Estate is set to visit with this experiential pop-up is Camp Bestival at Lulworth Castle in Dorset. Festival experiences of this kind have become popular for completely immersing festival attendees in a new environment with VR technology.
Trend Themes
1. Virtual Reality Vineyard Tours - Using virtual reality technology, vineyard tours are being brought to festivals, offering a unique and immersive experience for attendees.
2. Multi-sensory VR Experiences - Festival-goers can now explore vineyards and participate in tastings through virtual reality tours, engaging multiple senses and enhancing their understanding of wine.
3. Pop-up VR Experiences - Brands are creating pop-up VR installations at festivals, enabling festival-goers to experience unique and interactive virtual environments.
Industry Implications
1. Hospitality and Tourism - Hotels, resorts, and wineries can leverage virtual reality to offer immersive virtual vineyard tours, enhancing guest experiences and attracting new visitors.
2. Entertainment and Events - Virtual reality technology can transform festivals and events by providing interactive and engaging experiences, creating memorable moments for attendees.
3. Wine and Beverages - By incorporating virtual reality in marketing strategies, wine brands can elevate their storytelling and educate consumers about their products in an innovative and immersive way.
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