Meerkat's 'Houseparty' Application Connects Friends in Real-Time
Laura McQuarrie — June 23, 2016 — Tech
References: joinhouse.party & wersm
Meetkat recently launched a new group video app called 'Houseparty' that helps friends connect with one another from afar.
There are plenty of video-calling apps of this kind out there, but Houseparty is a clean, simple and user-friendly design. In order to begin a "party," it's as simple as beginning a group chat and sending out invitations to friends via a variety of sources, such as a text message, WhatsApp or a social media channel, which will say "Let's talk here," followed by a link to the group chat plus a few fun emojis.
While Meerkat was one of the frontrunners when it came to livestreaming apps, it struggled to compete with Periscope, especially as it was acquired by Twitter. Since, Meerkat has focused its efforts away from livestreaming.
There are plenty of video-calling apps of this kind out there, but Houseparty is a clean, simple and user-friendly design. In order to begin a "party," it's as simple as beginning a group chat and sending out invitations to friends via a variety of sources, such as a text message, WhatsApp or a social media channel, which will say "Let's talk here," followed by a link to the group chat plus a few fun emojis.
While Meerkat was one of the frontrunners when it came to livestreaming apps, it struggled to compete with Periscope, especially as it was acquired by Twitter. Since, Meerkat has focused its efforts away from livestreaming.
Trend Themes
1. Group Video-calling Apps - Houseparty simplifies group video calls, creating an opportunity for more user-friendly and engaging virtual hangouts.
Industry Implications
1. Livestreaming Apps - Livestreaming apps like Periscope can leverage Houseparty's user-friendly design to enhance their group video functionality.
2. Social Media Platforms - Social media platforms can integrate Houseparty's group video feature to enhance user engagement and create a unique social experience.
3. Messaging Apps - Messaging apps like WhatsApp can adopt Houseparty's group video capabilities to offer users a more interactive and immersive communication experience.
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