Fashion designers adopt fast food aesthetics for cultural allure
Implications - Recognizing the fandom that exists around fast food and the franchises that produce it, fashion retailers have begun referencing items like pizza and burgers in designs. By doing so, designers are not only creating an aesthetic that consumers can identify with, they're also reflecting on the growing fascination with the hedonistic lifestyles and gluttonous behavior.
Workshop Question - How can you resonate with younger demographics by incorporating irony into your messaging?
Trend Themes
1. Fast Food Fashion Aesthetics - Fashion retailers are referencing fast food items, creating an aesthetic that reflects the growing fascination with the hedonistic lifestyles and gluttonous behavior.
2. Food-inspired Accessories - Designers are creating fun and quirky jewelry pieces and carryall that draw inspiration from novelty items like fast food culture, pop art, and contemporary art pieces.
3. Food-adorned Fashion Accessories - Dynamic young fine artists are creating whimsical food-adorned illustrated scarves that feature images of fast food and pets, and align them with astrological signs or with specific products or dishes.
Industry Implications
1. Fashion Industry - Fashion industry insiders can integrate fast food aesthetics and food-inspired accessories into their collections to appeal to consumers and create a unique fashion style.
2. Jewellery Industry - Jewellery industry professionals can incorporate food-inspired designs into their pieces and create a line of quirky, unconventional accessories that can appeal to young and trendy consumers.
3. Illustration Industry - Illustrators can create food-adorned illustrated scarves that feature images of fast food and pets, and different horoscope signs or specific products or dishes to create playful, whimsical, and artistic pieces.
5 Featured, 45 Examples:
217,154 Total Clicks
Date Range:
Feb 14 — May 15
Trending:
Average
Consumer Insight Topics:
