This Fermented Tea Beverage Combines Watermelon Extract and Lavender
Laura McQuarrie — October 6, 2016 — Lifestyle
References: kevita
As an ancient probiotic fermented tea beverage, kombucha is often enhanced with common natural flavors like ginger and lemon, but this product from Kevita blends an unusual combination—lavender and watermelon. The Lavender Melon Kevita drink is branded in a bottle that boasts a deep purple coloring, which highlights the use of lavender as a main flavoring agent of this fermented green and black tea beverage.
While kombucha is an age-old drink, it has recently come into popularity as a beverage that satisfies on several counts. Many health-conscious consumers appreciate its naturally carbonated formula as a replacement for soda that still permits exotic flavor experimentation, all the while acknowledging its probiotic benefits for the maintenance of good gut health.
Other unusual flavors in Kevita’s kombucha range include Mango Habanero and Dragonfruit Lemongrass.
While kombucha is an age-old drink, it has recently come into popularity as a beverage that satisfies on several counts. Many health-conscious consumers appreciate its naturally carbonated formula as a replacement for soda that still permits exotic flavor experimentation, all the while acknowledging its probiotic benefits for the maintenance of good gut health.
Other unusual flavors in Kevita’s kombucha range include Mango Habanero and Dragonfruit Lemongrass.
Trend Themes
1. Unconventional Kombucha Flavors - Opportunity for beverage companies to create unique flavor combinations and cater to consumers looking for new and exciting options in the kombucha market.
2. Probiotic Beverages - An opportunity to innovate and create new products that promote gut health and appeal to health-conscious consumers who are looking for functional beverages.
3. Natural Flavoring Agents - An opportunity for natural flavor companies to provide unique ingredients such as lavender and watermelon in the beverage industry.
Industry Implications
1. Beverage Industry - Opportunity to innovate and create new kombucha flavors that appeal to consumers who are looking for a healthy and flavorful alternative to traditional soda beverages.
2. Functional Beverage Industry - Opportunity to create innovative beverages that also provide functional health benefits through natural probiotic ingredients.
3. Natural Ingredient Industry - Opportunity to supply natural flavoring ingredients to the beverage industry and expand into the innovative, health-conscious, and expanding kombucha market.
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