These Small-Batch Teas are Perfect for Brand Promotion Purposes
Mishal Omar — August 17, 2016 — Lifestyle
References: packagingoftheworld
These small-batch teas were created by the designer 'Magenda Alieu' for the client 'Ilera' in London, England.
The bottles were designed for a range of homemade vegan teas that are sold at markets and festivals. The refreshing drinks are made from fermented green tea and fresh orange juice and flavored with cinnamon. The natural quality of the small-batch teas are reflected in their packaging -- with simple transparent bottles that are covered in plant-like designs and white descriptive wording. Each bottle's transparency highlights the pale orange hues of the fermented tea inside.
This healthy drink is made with "friendly bacteria and antioxidants," making it both unique in flavor and beautiful in its packaging. The fermented tea is perfect for warmer months in which outdoor festivals and events are in abundance.
The bottles were designed for a range of homemade vegan teas that are sold at markets and festivals. The refreshing drinks are made from fermented green tea and fresh orange juice and flavored with cinnamon. The natural quality of the small-batch teas are reflected in their packaging -- with simple transparent bottles that are covered in plant-like designs and white descriptive wording. Each bottle's transparency highlights the pale orange hues of the fermented tea inside.
This healthy drink is made with "friendly bacteria and antioxidants," making it both unique in flavor and beautiful in its packaging. The fermented tea is perfect for warmer months in which outdoor festivals and events are in abundance.
Trend Themes
1. Small-batch Teas - Disruptive innovation opportunity: Creating unique flavors and customized packaging for small-batch tea brands.
2. Homemade Vegan Products - Disruptive innovation opportunity: Developing plant-based, artisanal food and beverages for health-conscious consumers.
3. Fermented Beverages - Disruptive innovation opportunity: Exploring new fermentation techniques and flavors to meet the growing demand for healthy drinks.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Expanding the market with innovative and natural beverage offerings, such as small-batch kombucha teas.
2. Food Packaging Industry - Disruptive innovation opportunity: Designing eco-friendly and visually appealing packaging solutions for small-batch tea brands and other homemade vegan products.
3. Event and Festival Industry - Disruptive innovation opportunity: Catering to the demand for healthy and unique beverage options at outdoor events and festivals by offering small-batch kombucha teas and other fermented beverages.
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