Way Better's Cranberry Pumpkin Snack is Powered by Fall-Flavored Superfoods
Laura McQuarrie — March 16, 2015 — Lifestyle
References: gowaybetter
With ingredients like cranberry, pumpkin, flax and quinoa making up the base of this Way Better Snacks product, there's no need to feel any guilt when indulging. The Punkin Cranberry tortilla corn chips are a limited flavor that offer bioavailable ingredients in the form of sprouted seeds, beans and grains, meaning that the nutrients in these chips are easily absorbed and easily digested. Typically beans, seeds and grains are coated in inhibitors that make digestion difficult, but soaking and sprouting helps to release these anti-nutrients naturally.
With a natural superfood ingredient list as pure as the one for the Punkin Cranberry chips, it's not hard to see how the gluten-free, non-GMO snacks can provide such a high amount of fiber, Vitamin A and antioxidants to support good health.
With a natural superfood ingredient list as pure as the one for the Punkin Cranberry chips, it's not hard to see how the gluten-free, non-GMO snacks can provide such a high amount of fiber, Vitamin A and antioxidants to support good health.
Trend Themes
1. Gluten-free Snacks - The growing demand for gluten-free snacks due to health concerns presents an opportunity for businesses to offer more variety in products.
2. Superfood Ingredients - Incorporating more superfood ingredients into snacks and food products can provide a new and health-focused selling point for businesses to stand out in the market.
3. Sprouted Seeds - The use of sprouted seeds as a bioavailable ingredient in snacks is a unique and innovative way to make the nutrients in food more easily absorbed by consumers.
Industry Implications
1. Healthy Snacks - As more consumers prioritize healthy eating and snacking, the healthy snacks industry can capitalize on the trend and innovate with new ingredients and production methods.
2. Nutrition Supplements - The demand for superfood ingredients and easily digestible nutrition in snacks presents an opportunity for businesses in the supplements industry to expand into the food market.
3. Organic Foods - Incorporating organic, sprouted seeds into snack products can appeal to the health-conscious consumer and expand the offerings of the organic foods industry.
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