Tetley's Super Teas Promote Focus, Enhanced Immunity and More
Laura McQuarrie — May 30, 2017 — Lifestyle
References: shop.tetleyusa & bevindustry
Tetley recently introduced an all-new line of vitamin-rich Super Teas to support different aspects of one's health. The collection includes two immune-boosting varieties, two for metabolic support, as well as Glow for the skin and hair, plus Focus to enhance concentration.
While there are plenty of tea blends that can help to support a sense of calm and overall well-being, these Super Teas boast added enrichments. While the fruity Blueberry & Raspberry with Vitamin B6 includes vitamins to support energy and metabolic health, the Black Tea Vanilla with Added Caffeine offers the equivalent amount of caffeine to drinking a cup of coffee.
Rather than taking supplements in the form of pills and powders, many consumers are looking for enriched snacks and beverages that can be seamlessly integrated into their day.
While there are plenty of tea blends that can help to support a sense of calm and overall well-being, these Super Teas boast added enrichments. While the fruity Blueberry & Raspberry with Vitamin B6 includes vitamins to support energy and metabolic health, the Black Tea Vanilla with Added Caffeine offers the equivalent amount of caffeine to drinking a cup of coffee.
Rather than taking supplements in the form of pills and powders, many consumers are looking for enriched snacks and beverages that can be seamlessly integrated into their day.
Trend Themes
1. Functional Vitamin Teas - Trend of incorporating vitamins and health benefits into tea beverages.
2. Immune-boosting Varieties - Growing demand for teas that enhance immune system function.
3. Metabolic Support Teas - Increasing popularity of teas that aid in metabolism and energy levels.
Industry Implications
1. Beverage Industry - Opportunity for tea companies to develop functional vitamin teas to meet consumer demand.
2. Health and Wellness Industry - Potential for health and wellness brands to create products that promote immune system and metabolic health.
3. Snack Industry - Opportunity for snack companies to develop enriched snacks that provide health benefits.
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