Revive Kombucha is Introducing a Lively Fermented Yerba Mate Drink
Laura McQuarrie — November 11, 2016 — Lifestyle
References: revivekombucha & trndmonitor
'Solar' is the name of an intriguing yerba mate drink from Revive Kombucha that is branded as an "elixir for the big tests in your life."
Yerba mate is commonly recommended as a healthy replacement for coffee, as it offers equal amounts of caffeine as coffee, but stimulates the mind and body without causing crashes or jittery feelings. In this beverage, energizing yerba mate is blended with natural ingredients like lemon and ginger to form a drink that's organic, raw and loaded with tons of beneficial bacterial cultures for the maintenance of good health.
All of Revive Kombucha's beverages, including Solar, are branded with labels that feature bicycle themes, including the caffeine-free Free Ride and the low-sugar Ascend.
Yerba mate is commonly recommended as a healthy replacement for coffee, as it offers equal amounts of caffeine as coffee, but stimulates the mind and body without causing crashes or jittery feelings. In this beverage, energizing yerba mate is blended with natural ingredients like lemon and ginger to form a drink that's organic, raw and loaded with tons of beneficial bacterial cultures for the maintenance of good health.
All of Revive Kombucha's beverages, including Solar, are branded with labels that feature bicycle themes, including the caffeine-free Free Ride and the low-sugar Ascend.
Trend Themes
1. Organic Kombucha Drinks - The trend towards organic kombucha drinks presents an opportunity for brands to create innovative, health-focused beverages.
2. Alternative to Coffee - The growing interest in yerba mate as a coffee alternative creates space for disruptive innovation in the beverage industry.
3. Label Branding with Bicycle Themes - The use of bicycle-themed branding on kombucha labels opens up avenues for creative marketing strategies and unique product positioning.
Industry Implications
1. Beverage Industry - The introduction of energizing kombucha drinks like Revive Kombucha's Solar presents opportunities for brands to tap into the growing demand for health-conscious beverages.
2. Organic Food Industry - The trend towards organic kombucha drinks aligns with the increasing consumer interest in organic food, creating a potential disruption in the organic food industry.
3. Marketing and Branding Industry - The use of unique bicycle-themed branding on kombucha labels presents a disruptive opportunity for marketing and branding professionals to create engaging campaigns and build brand loyalty.
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