This Specialty Roast is Designed Just for New Yorkers
Katherine Pendrill — September 10, 2015 — Lifestyle
References: 7-eleven & grubstreet
7-Eleven recently announced that it will be releasing a specialty roast just for New York City residents. Unlike other cities, New York is filled with elegant cafes and specialty coffee shops serving some of the best beans in the world. 7-Eleven wants to appeal to New York coffee fans by crafting a roast that resonates with city residents.
The specialty roast is called 'New York Bold' and features a combination of Colombian, Central American and Brazilian beans. The fine roast was created specifically by 7-Eleven based on feedback from loyal customers. Beyond simply offering customers a better cup of coffee, the new blend is designed to cater "to the bold, rich desires of New Yorkers." The city-specific brew even comes in a new 'Stay Hot Cup,' which ensures that the coffee stays at the optimal temperature.
The new roast allows customers to enjoy a delicious cup of coffee while paying homage to the city they call home.
The specialty roast is called 'New York Bold' and features a combination of Colombian, Central American and Brazilian beans. The fine roast was created specifically by 7-Eleven based on feedback from loyal customers. Beyond simply offering customers a better cup of coffee, the new blend is designed to cater "to the bold, rich desires of New Yorkers." The city-specific brew even comes in a new 'Stay Hot Cup,' which ensures that the coffee stays at the optimal temperature.
The new roast allows customers to enjoy a delicious cup of coffee while paying homage to the city they call home.
Trend Themes
1. City-specific Coffees - Crafting specialty roasts that are designed specifically for residents of different cities.
2. Elegant Cafes and Specialty Coffee Shops - Creating unique coffee experiences in cities by offering high-quality beans and expertly crafted drinks.
3. Catering to Local Preferences - Developing coffee blends that cater to the specific tastes and desires of residents in different cities.
Industry Implications
1. Coffee Roasting and Distribution - Opportunity to create city-specific coffee blends and distribute them to local cafes and coffee shops.
2. Hospitality and Food Service - Potential to partner with hotels, restaurants, and cafes to offer city-specific coffee blends and enhance the guest experience.
3. Packaging and Product Design - Innovating packaging solutions like the 'Stay Hot Cup' to ensure optimal coffee temperature and enhance the overall drinking experience.
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