Chobani's Greek Yogurt and Oats Range Features a New Ancient Grain Blend
Laura McQuarrie — February 2, 2015 — Lifestyle
References: chobani & brandeating
If you're a fan of muesli, you're already familiar with the heavenly pairing of yogurt and oats—and with its Greek Yogurt Oats range, Chobani is too. Now, in addition to offering blends of yogurt, oats and fruit, the brand introduced a new product that will appeal to those who love their superfoods.
The extension of Chobani's Greek Yogurt selection includes two new Ancient Grain Blends, which feature low-fat yogurt mixed with fruit as well as steel-cut oats, chia seeds, buckwheat, amaranth and quinoa. The two flavors available include Mixed Berry 5-Grain and Apricot 5-Grain. In just one container, you'll find three types of probiotics, 10 grams of protein, three grams of dietary fiber, plus calcium and iron. The blend is made without preservatives, artificial sweeteners or flavors, plus it's gluten-free and vegetarian-friendly.
The extension of Chobani's Greek Yogurt selection includes two new Ancient Grain Blends, which feature low-fat yogurt mixed with fruit as well as steel-cut oats, chia seeds, buckwheat, amaranth and quinoa. The two flavors available include Mixed Berry 5-Grain and Apricot 5-Grain. In just one container, you'll find three types of probiotics, 10 grams of protein, three grams of dietary fiber, plus calcium and iron. The blend is made without preservatives, artificial sweeteners or flavors, plus it's gluten-free and vegetarian-friendly.
Trend Themes
1. Superfood Yogurt Blends - Brands can create innovative blends of yogurt and various superfoods to offer added value, nutrition, and satisfaction to customers.
2. Ancient Grain Yogurt - Creating yogurt blends with ancient grains, like chia seeds, buckwheat, amaranth, and quinoa, can be a new market opportunity for brands to meet the rising demand for healthier food options.
3. Probiotic-rich Yogurts - Consumers are increasingly seeking nutrient-rich foods, such as yogurts with added probiotics, so the creation of such yogurts can be a lucrative market opportunity.
Industry Implications
1. Greek Yogurt Industry - Greek Yogurt Industries can create innovative yogurt blends with superfoods and healthy ingredients to compete in the rising demand for healthier food options.
2. Healthy Snack Industry - The healthy snack industry can capitalize on the demand for nutritious food options by creating and promoting healthy yogurt blends that contain probiotics and other healthy ingredients.
3. Health Food Industry - Health food industries can leverage the popularity of ancient grains and superfoods and create new and innovative products that offer added value and health benefits to consumers, such as Chobani's Ancient Grain Yogurt.
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