The Nike 'Unlimited Together' Ad Features a New National Anthem
Hayley McGlone — August 11, 2016 — Special
References: creativity-online & adweek
The Nike 'Unlimited Together' ad features Chance the Rapper singing a new, blended version of the US National Anthem.
The Nike 'Unlimited Together' ad features Chance the Rapper and the US Men's and Women's Basketball teams. Chance the Rapper sings his song 'We The People,' which incorporates the Star Spangled Banner and the beginning of the US Constitution. The Unlimited Together ad is meant to inspire the two basketball teams to be united in order to bring home the gold medal. Chance the Rapper's lyrics focus on Americans cheering them on from home and that working as a team will make them the top teams in the sport.
This commercial is part of Nike's Unlimited campaign that focuses on all the challenges Olympians have faced and the determination they have to succeed in order to be a part of the Olympic Games.
The Nike 'Unlimited Together' ad features Chance the Rapper and the US Men's and Women's Basketball teams. Chance the Rapper sings his song 'We The People,' which incorporates the Star Spangled Banner and the beginning of the US Constitution. The Unlimited Together ad is meant to inspire the two basketball teams to be united in order to bring home the gold medal. Chance the Rapper's lyrics focus on Americans cheering them on from home and that working as a team will make them the top teams in the sport.
This commercial is part of Nike's Unlimited campaign that focuses on all the challenges Olympians have faced and the determination they have to succeed in order to be a part of the Olympic Games.
Trend Themes
1. Blended National Anthems - There is an opportunity for brands to create ads that feature new, blended versions of national anthems to evoke a sense of unity and patriotism.
2. Artist Collaborations in Ads - Collaborating with popular artists in advertisements can help brands connect with their target audience and create memorable content.
3. Inspiring Team Unity - There is a growing trend in creating ads that inspire teamwork and unity, emphasizing the power of working together to achieve success.
Industry Implications
1. Sportswear - Sportswear brands can leverage the concept of unity and teamwork to promote their products as essentials for athletes striving for success.
2. Music - Collaborating with brands in advertisements allows musicians to expand their reach and appeal to a wider audience.
3. Advertising - The trend of blending national anthems and inspiring team unity can provide new creative concepts and storytelling opportunities in the advertising industry.
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