Nike's New Masculine Sneaker Design Utilizes a White, Brown and Black Theme
Riley von Niessen — August 17, 2016 — Fashion
References: sneakerpolitics & hypebeast
Nike has added to is many masculine sneaker designs with the release of a new Air Max 95 that makes use of an oddly divided colorway.
Like other Air Max models, the sole of the sneakers are perforated with a transparent accent that makes it iconic to the brand. Unlike many however, the thick sole is black, rather than white. Above this the colorway lightens to a creamy earth tone, which is where its 'Ale Brown' name comes from.
The majority of the rest is off-white, however the retro-looking Air Max logo contrasts this on the tongue of the sneakers. The company showcases the masculine sneaker design alongside props that make its target market clear -- with burlap fabric and a hammer shown next to the leather Air Max model.
Like other Air Max models, the sole of the sneakers are perforated with a transparent accent that makes it iconic to the brand. Unlike many however, the thick sole is black, rather than white. Above this the colorway lightens to a creamy earth tone, which is where its 'Ale Brown' name comes from.
The majority of the rest is off-white, however the retro-looking Air Max logo contrasts this on the tongue of the sneakers. The company showcases the masculine sneaker design alongside props that make its target market clear -- with burlap fabric and a hammer shown next to the leather Air Max model.
Trend Themes
1. Ale-inspired Colorways - Businesses can create new products incorporating ale-inspired colorways to appeal to male consumers.
2. Transparent Sole Designs - Companies can create transparent and perforated sole designs for branding and uniqueness.
3. Retro Sneaker Looks - Businesses can tap into the trend for retro-looking sneaker styles to cater to nostalgia-driven consumers.
Industry Implications
1. Athletic Footwear - Athletic footwear companies can incorporate new colorways and designs in their product lines to attract more customers.
2. Fashion - The fashion industry can create new trends and styles utilizing ale-inspired colorways and retro looks to offer unique styles to consumers.
3. Branding and Advertising - Branding and advertising companies can create new advertisement campaigns around unique sneaker designs to attract consumers and generate buzz.
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