The Nike Swoosh Logo Was Colored Gold to Commemorate the Rio Games
Riley von Niessen — August 23, 2016 — Fashion
Being an iconic inclusion on all of its sneakers, the Nike Swoosh logo was adapted to appear in an eye-catching metallic gold on three new models as a means to pay tribute to the American athletes who took part in the 2016 Summer games which have just come to an end.
Although the sneakers vary greatly in colorway, each has a masculine aesthetic which allows the Nike Swoosh logo to take over much of the upper, however the 'Kyrie 2' is exempted from this as it displays it on the back of the sole instead. This model is covered with a 'University Red' as well, which makes it standout especially.
In addition to the Kyrie 2 is the 'KD 9' and the 'LeBron Soldier 10,' with the former making use of a red, black and blue colorway which is accented by a large gold Nike Swoosh logo. The LeBron Soldier 10 on the other hand is completely white, apart from the iconic check mark that shown in reverse in a shiny gold and few speckles of the same color on the upper to accent it.
Although the sneakers vary greatly in colorway, each has a masculine aesthetic which allows the Nike Swoosh logo to take over much of the upper, however the 'Kyrie 2' is exempted from this as it displays it on the back of the sole instead. This model is covered with a 'University Red' as well, which makes it standout especially.
In addition to the Kyrie 2 is the 'KD 9' and the 'LeBron Soldier 10,' with the former making use of a red, black and blue colorway which is accented by a large gold Nike Swoosh logo. The LeBron Soldier 10 on the other hand is completely white, apart from the iconic check mark that shown in reverse in a shiny gold and few speckles of the same color on the upper to accent it.
Trend Themes
1. Metallic Logo Branding - Opportunity for companies to incorporate metallic logos on their products to create an eye-catching and premium aesthetic.
2. Athlete Tribute Collections - Chance for brands to release special edition products to honor athletes and capitalize on the excitement around major sporting events.
3. Contrasting Colorways - Potential for brands to create sneakers with bold color combinations to attract attention and stand out in a crowded market.
Industry Implications
1. Sports Apparel and Footwear - Disruptive innovation opportunity for companies to introduce products with unique branding and designs in the sports apparel and footwear industry.
2. Fashion Accessories - Opportunity for fashion accessory brands to incorporate metallic elements and athlete-themed designs into their products to align with popular sports culture.
3. Collectible Sneaker Market - Chance to tap into the collectible sneaker market by releasing limited edition sneakers that pay tribute to athletes, creating high demand and exclusivity.
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