Nike's Design Tributes the 2020 Olympic Games That Will Be in Tokyo
Riley von Niessen — August 22, 2016 — Fashion
References: store.nike & hypebeast
Despite the fact that the 2016 summer games in Rio de Janeiro have just come to an end, Nike has already created a fresh design that tributes the 2020 Olympics. In order to do so, the brand offers a sleek colorway that's mostly navy and black.
The tongue of the sneakers shows a label in Japanese, as a means to liken it to the city of Tokyo where the 2020 Olympics will take place. The Nike swoosh is depicted in a print that similar to tie-dye, as is an accent on the heel. This shows shades of navy and white leaking into one another, working to pull the overall colorway together, as the navy upper is starkly contrasted with a clean white sole.
Although the 2020 Olympics aren't too close in time, Nike's commemorative 'LunarGlide 8 SP' is already available online for purchase.
The tongue of the sneakers shows a label in Japanese, as a means to liken it to the city of Tokyo where the 2020 Olympics will take place. The Nike swoosh is depicted in a print that similar to tie-dye, as is an accent on the heel. This shows shades of navy and white leaking into one another, working to pull the overall colorway together, as the navy upper is starkly contrasted with a clean white sole.
Although the 2020 Olympics aren't too close in time, Nike's commemorative 'LunarGlide 8 SP' is already available online for purchase.
Trend Themes
1. Colorway Design - The use of sleek colorways that incorporate cultural and regional motifs presents disruptive opportunities for customizing and personalizing products.
2. Cultural Commemoration - Incorporating cultural references and local elements into product design provides opportunities for brands to connect with specific audiences and create unique experiences.
3. Preemptive Product Launch - Launching commemorative products in advance of upcoming events allows brands to capitalize on anticipation and generate early buzz among consumers.
Industry Implications
1. Sportswear Manufacturing - Sportswear manufacturers can explore disrupting the market by incorporating unique cultural elements into their designs, appealing to a wider range of consumers.
2. Event Merchandise - The creation and distribution of event-themed merchandise, like Olympic commemorative products, offer opportunities for brand partnerships and revenue generation.
3. E-commerce - E-commerce platforms can leverage the anticipation and excitement surrounding upcoming events by promoting and selling exclusive pre-launch products to capture early consumer demand.
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