Le Coq Sportif Gave the Arthur Ashe a Valentine's Day Makeover
Malika Renee Butss — February 1, 2016 — Fashion
References: lecoqsportif & hypebeast
As Valentine's Day releases continue to ramp up, Le Coq Sportif unveiled its own contribution to romantic style. Refashioning a pair of the brand's Arthur Ashe sneakers, Le Coq Sportif's Valentine's Day pack is perfect for sneaker lovers.
The capsule collection features two new renderings of the Arthur Ashe sneaker, done in a his-and-her style. Le Coq Sportif fans will be delighted to notice the usually sleek and simple white sneaker has been made over with a print that pays homage to the historical French textile industries. Consumers can choose between a red or blue print, while each shoe in the collection is constructed out of a supple leather.
These newly rendered Arthur Ashe sneakers are set to drop on February 7th, 2015, so consumers can wear them on Valentine's Day.
The capsule collection features two new renderings of the Arthur Ashe sneaker, done in a his-and-her style. Le Coq Sportif fans will be delighted to notice the usually sleek and simple white sneaker has been made over with a print that pays homage to the historical French textile industries. Consumers can choose between a red or blue print, while each shoe in the collection is constructed out of a supple leather.
These newly rendered Arthur Ashe sneakers are set to drop on February 7th, 2015, so consumers can wear them on Valentine's Day.
Trend Themes
1. Valentine's Day Fashion - Opportunity for brands to create limited edition and themed products for Valentine's Day.
2. His-and-her Style - Trend of creating gender-specific designs for products, appealing to couples and partners.
3. Textile Industry Homage - Trend of incorporating historical references and cultural symbolism into fashion design.
Industry Implications
1. Fashion - Fashion brands can create limited edition collections and themed products for Valentine's Day.
2. Footwear - Shoe brands can offer his-and-her style options to cater to couples and partners.
3. Leather Goods - Opportunity to use supple leather materials in the production of fashionable products.
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