Kith's Back-to-School Line Encourages Kids to Be Themselves
Riley von Niessen — August 16, 2016 — Life-Stages
References: kithnyc & highsnobiety
Kith clothing recently released its back-to-school line just in time for fall. It included a lookbook to pair with it as well, which shows two tiny models posing with adorable attitudes.
Each of the ensembles they wear is inspired by current streetwear styles it seems, making the clothing interchangeable between different genders, durable and comfortable to wear. Kith presents typically feminine and masculine colors and styles on boys and girls differently than most might too, showing that kids don't need to be tied down with such unnecessary rules.
The back-to-school line, titled 'Just Us,' includes its name on many of the pieces as well, allowing the message to speak to the self-assured nature that it looks to promote.
Each of the ensembles they wear is inspired by current streetwear styles it seems, making the clothing interchangeable between different genders, durable and comfortable to wear. Kith presents typically feminine and masculine colors and styles on boys and girls differently than most might too, showing that kids don't need to be tied down with such unnecessary rules.
The back-to-school line, titled 'Just Us,' includes its name on many of the pieces as well, allowing the message to speak to the self-assured nature that it looks to promote.
Trend Themes
1. Gender-inclusive Kids Clothing - Opportunity for brands to disrupt traditional gender norms by offering clothing that is interchangeable between different genders.
2. Streetwear-inspired Fashion - Potential for brands to tap into the popularity of streetwear styles and bring them to the kids clothing market.
3. Promoting Self-expression in Kids - Opportunity for brands to encourage kids to be themselves and express their individuality through clothing.
Industry Implications
1. Children's Fashion - Disruptive innovation opportunity for children's fashion brands to develop gender-inclusive collections that challenge traditional norms.
2. Streetwear Industry - Opportunity for streetwear brands to expand their market by creating streetwear-inspired collections specifically for kids.
3. Fashion Marketing - Opportunity for marketing agencies to develop campaigns that promote self-expression and individuality in kids through fashion.
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