GAME. SET. MATCH. by Igor Oussenko is Captured for Fashion Magazine
Meghan Young — June 7, 2016 — Fashion
References: behance.net
It's always fascinating to see how the fashion industry will interpret the fads of the season (or year) and in this case Fashion Magazine has decided to focus on a specific sport when it comes to athleisure looks. Dubbed GAME. SET. MATCH., the theme is tennis, which is appropriate considering that summer is prime tennis season.
Shot by Igor Oussenko, a photographer hailing from Russia, the GAME. SET. MATCH. editorial stars Karina Kozionova of Avant Models. She is captured on location at an outdoors court in a variety of chic looks put together by stylist Maria Davydova. with sweat bands and rackets never far from reach, the athletic element is strong throughout. Of course, the silhouettes also embrace the classic tennis outfit.
Shot by Igor Oussenko, a photographer hailing from Russia, the GAME. SET. MATCH. editorial stars Karina Kozionova of Avant Models. She is captured on location at an outdoors court in a variety of chic looks put together by stylist Maria Davydova. with sweat bands and rackets never far from reach, the athletic element is strong throughout. Of course, the silhouettes also embrace the classic tennis outfit.
Trend Themes
1. Athleisure Looks - Disruptive innovation opportunity: Create sustainable and eco-friendly athleisure clothing lines.
2. Sport-inspired Fashion - Disruptive innovation opportunity: Develop tech-infused sportswear that seamlessly integrates with wearable devices.
3. Outdoor Fitness Fashion - Disruptive innovation opportunity: Explore designs that combine fashion and functionality for outdoor fitness activities.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity: Integrate augmented reality technology into the fashion industry to enhance the online shopping experience.
2. Sports Industry - Disruptive innovation opportunity: Create interactive and immersive sports experiences through virtual reality technology.
3. Photography Industry - Disruptive innovation opportunity: Develop AI-powered photography tools that automate post-production processes and enhance image quality.
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