This KITH NYC Capsule Features Soft, Sleek Velour Men's Tracksuits
Charlotte Joyce Kidd — October 22, 2015 — Fashion
References: kithnyc & highsnobiety
This KITH NYC capsule collection only contains two items: a navy and a wine-colored tracksuit made entirely of velour.
This may seem unusual for a men's streetwear brand, but KITH NYC has a clear brand identity as an eccentric and polarizing style curator. This KITH NYC capsule is launching to complement the release of the Ronnie Fieg x Slam Jam x Diadora sneakers featured in the lookbook. The tracksuits are composed of two pieces. The Veneto Quarter Zip Hoodie is a hooded sweatshirt with a gold zipper running from the neck to the top of the hood. The Napoli Lounge Pants are a pair of gloriously comfy-looking tapered pants with gold zippers on the pockets. Both are made in monochromatic velour material. Only 100 garments in each style will be made.
This may seem unusual for a men's streetwear brand, but KITH NYC has a clear brand identity as an eccentric and polarizing style curator. This KITH NYC capsule is launching to complement the release of the Ronnie Fieg x Slam Jam x Diadora sneakers featured in the lookbook. The tracksuits are composed of two pieces. The Veneto Quarter Zip Hoodie is a hooded sweatshirt with a gold zipper running from the neck to the top of the hood. The Napoli Lounge Pants are a pair of gloriously comfy-looking tapered pants with gold zippers on the pockets. Both are made in monochromatic velour material. Only 100 garments in each style will be made.
Trend Themes
1. Monochromatic Velour - Opportunity to innovate by developing new color options or patterns for monochromatic velour garments.
2. Limited Edition Capsules - Opportunity to create exclusive, limited edition collections to generate hype and increase demand.
3. Luxury Streetwear - Opportunity to tap into the growing market of luxury streetwear by incorporating premium materials and elevated designs.
Industry Implications
1. Fashion - Disruptive innovation opportunity in the fashion industry by merging streetwear with luxury aesthetics.
2. Streetwear - Opportunity for streetwear brands to explore unique materials like velour to create distinctive products.
3. Limited Edition Apparel - Opportunity for brands to leverage limited edition releases to create scarcity and generate excitement among consumers.
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