The Addict Miami x Lacoste L!VE Range Celebrates the Summer Sport
Jana Pijak — March 31, 2016 — Fashion
References: lacoste & fuckingyoung.es
The Addict Miami x Lacoste L!VE collection celebrates the popular summer sport and marks the athletic brand's official sponsorship of the Miami Open 2016. This tournament-ready sneaker range consists of two crisp styles -- an effortlessly cool white shoe with a bright red lining and insole and a neon yellow style that resembles a classic tennis ball. The latter is even textured to resemble the neon-hued tennis prop and boasts white laces that are accented with green and blue thread.
This sneaker collection was designed in collaboration with Addict Store and is an homage to not only the sport of tennis but also to the style of Lacoste founder Rene Lacoste. Created in partnership with @sneakerboxclyde, the Addict Miami x Lacoste L!VE collection will appeal to fashion lovers who also seek comfort and authenticity.
This sneaker collection was designed in collaboration with Addict Store and is an homage to not only the sport of tennis but also to the style of Lacoste founder Rene Lacoste. Created in partnership with @sneakerboxclyde, the Addict Miami x Lacoste L!VE collection will appeal to fashion lovers who also seek comfort and authenticity.
Trend Themes
1. Tennis-inspired Sneaker Collections - Explore the trend of athletic brands collaborating with fashion retailers to create tennis-inspired sneaker collections, combining style and sport.
2. Textured and Vibrant Sneaker Designs - Discover the trend of textured and vibrant sneaker designs, like the neon yellow style that resembles a classic tennis ball, appealing to fashion-forward consumers.
3. Athletic Brand Sponsorships - Observe the trend of athletic brands officially sponsoring sports events, such as Lacoste's sponsorship of the Miami Open, creating opportunities for collaboration and product development.
Industry Implications
1. Fashion Retail - The fashion retail industry can collaborate with athletic brands to create tennis-inspired sneaker collections that merge fashion and sports.
2. Athletic Footwear - The athletic footwear industry can capitalize on the trend of textured and vibrant sneaker designs, targeting fashion-conscious consumers seeking unique and eye-catching styles.
3. Sports Event Sponsorship - The sports event sponsorship industry can create opportunities for collaboration and product development by partnering athletic brands with major sporting events, as seen with Lacoste's sponsorship of the Miami Open.
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