Portland Sangrias Are the Perfect Summer Drink
Mishal Omar — May 29, 2017 — Marketing
References: henryjinings.net & thedieline
The Portland Sangria brand offers a refreshing summer beverage, and enlisted designer Henry Jinings to create the branding for the company's products.
The brand offers three different Sangria flavors, including a Raspberry-Loganberry that contains a dry Rose and is flavored with cardamom, a Blueberry made of a dry white wine that is flavored with basil, and a Lemon-Ginger which also contains a dry white wine, and is flavored with rosemary. The distinct flavor profiles of the Portland Sangria beverages, coupled with their bright yet minimalist branding, makes them a standout in the summer alcoholic beverage market.
Portland Sangria beverages offer a refreshing alcoholic beverage for those seeking a more sophisticated iced drink in the summer months.
The brand offers three different Sangria flavors, including a Raspberry-Loganberry that contains a dry Rose and is flavored with cardamom, a Blueberry made of a dry white wine that is flavored with basil, and a Lemon-Ginger which also contains a dry white wine, and is flavored with rosemary. The distinct flavor profiles of the Portland Sangria beverages, coupled with their bright yet minimalist branding, makes them a standout in the summer alcoholic beverage market.
Portland Sangria beverages offer a refreshing alcoholic beverage for those seeking a more sophisticated iced drink in the summer months.
Trend Themes
1. Craft Sangrias - Crafted sangrias with unique flavor profiles and minimalist branding are disrupting the summer alcoholic beverage market.
2. Flavored Wine - The rise of flavored wines, such as basil and rosemary-infused white wines, presents an opportunity for innovation in the wine industry.
3. Alcoholic Iced Drinks - The demand for sophisticated and refreshing alcoholic iced drinks in the summer is driving innovation in the beverage industry.
Industry Implications
1. Beverage - The Portland Sangria brand is disrupting the beverage industry with their unique flavor profiles and modern branding.
2. Alcohol - Crafted sangrias and flavored wines are shaking up the alcohol industry by offering consumers new and exciting options.
3. Design - Enlisting a designer to create branding for alcoholic beverages presents an opportunity for innovation in the design industry.
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