'Clos19' is a Lifestyle-Focused Web Shop from Moët Hennessy
Laura McQuarrie — May 12, 2017 — Lifestyle
References: clos19 & eventmagazine
'Clos19' is the name of a new online alcohol retailer from champagne brand Moët Hennessy and parent company LVMH that is styled like an upscale blog for foodies.
Beyond just being a place to place an online order for wines, spirits, champagne and rare vintages, Clos19 is a destination for booking catering services, workshops or experiential tastings around the world. Some of the 'Exceptional Experiences' shared on Clos19 include three-day immersions of art and culture in Paris, explorations of Antartica and helicopter tours of London, all of which offer a chance to experience the company's finest champagnes and spirits.
The platform notes the "art of hosting" as its central theme, with "Clos" originating from the French word for "walled vineyard" and the number "19" referencing upscale hosting experiences from the 19th century.
Beyond just being a place to place an online order for wines, spirits, champagne and rare vintages, Clos19 is a destination for booking catering services, workshops or experiential tastings around the world. Some of the 'Exceptional Experiences' shared on Clos19 include three-day immersions of art and culture in Paris, explorations of Antartica and helicopter tours of London, all of which offer a chance to experience the company's finest champagnes and spirits.
The platform notes the "art of hosting" as its central theme, with "Clos" originating from the French word for "walled vineyard" and the number "19" referencing upscale hosting experiences from the 19th century.
Trend Themes
1. Experiential E-commerce - Businesses can innovate in offering immersive experiences alongside their products, creating a unique selling proposition for customers.
2. Lifestyle-focused E-retail - By targeting specific customer lifestyles, e-commerce retailers can create a more personalized shopping experience, driving brand loyalty and repeat business.
3. Luxury Experiences - Creating exclusive, high-end experiences can attract high-spending customers and elevate brand perception, even in traditional industries like alcohol retail.
Industry Implications
1. Alcohol Retail - Alcohol retailers can enhance their e-commerce offerings by incorporating experiential elements and curated, high-end products to appeal to high-spending customers.
2. Tourism and Hospitality - By partnering with premium alcohol brands, tourism and hospitality companies can expand their offerings to include exclusive experiences like tastings and culinary workshops.
3. Event Planning and Catering - Event planning and catering businesses can incorporate luxury alcohol offerings and experiential elements like tastings and workshops to enhance the event experience and stand out in a crowded market.
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