Yumbutter's Newest Product is Infused with Fair Trade Coffee
Laura McQuarrie — April 20, 2016 — Lifestyle
References: yumbutter & trndmonitor
Yumbutter has previously experimented with adding probiotics and superfood ingredients to its flavorful assortment of sunflower, cashew, almond and peanut spreads. Now, the brand is introducing a new Chocolate Espresso variety that will be appealing to those with a love of coffee, chocolate and good health.
The nutty spread is made with all-organic American-grown peanuts, which are combined with fair trade coffee and organic cacao. As a result of its simple ingredient list, the energizing product is vegan, non-GMO and free from gluten and dairy ingredients.
It's now becoming quite common to find caffeine beyond the coffee cup in places like breakfast cereals, chewing gum and even popcorn. Products like these speak to a growing consumer desire for products that serve as a potent source of energy on the go.
The nutty spread is made with all-organic American-grown peanuts, which are combined with fair trade coffee and organic cacao. As a result of its simple ingredient list, the energizing product is vegan, non-GMO and free from gluten and dairy ingredients.
It's now becoming quite common to find caffeine beyond the coffee cup in places like breakfast cereals, chewing gum and even popcorn. Products like these speak to a growing consumer desire for products that serve as a potent source of energy on the go.
Trend Themes
1. Energy-infused Food Products - The rise of products infused with energy-boosting ingredients like caffeine and superfoods presents an opportunity for new, disruptive innovations in the food industry.
2. Coffee-inspired Nut Spreads - The introduction of Yumbutter's Chocolate Espresso variety highlights the potential for nut spreads that combine the flavors of coffee and chocolate, tapping into the growing demand for unique and indulgent flavors.
3. Convenient Energy-boosting Snacks - The popularity of products like caffeine-infused popcorn and breakfast cereals reflect a consumer preference for convenient on-the-go snacks that provide a reliable source of energy throughout the day, opening up potential for disruptive innovation in the snack industry.
Industry Implications
1. Food and Beverage - The food industry can capitalize on the trend of energy-infused food products by developing new and innovative offerings that cater to consumers' desire for convenient, healthy, and energizing snacks.
2. Nut Spread - The nut spread industry can explore the coffee-inspired flavor trend to create unique and indulgent offerings that appeal to consumers looking for diverse flavor experiences in their spreads.
3. Snack - The snack industry has an opportunity to tap into the demand for convenient energy-boosting snacks by creating new and novel products that provide sustained energy and cater to on-the-go consumers.
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