Dunkin' Donuts is Set to Launch a Line of Ready-to-Drink Coffees
Katherine Pendrill — October 20, 2016 — Lifestyle
References: news.dunkindonuts & chewboom
Following in the footsteps of brands such as Starbucks and Krispy Kreme, Dunkin' Donuts will launch a line of bottled coffee beverages. These ready-to-drink coffees will cater to the growing number of consumers who are looking for convenient and portable ways to caffeinate on the go.
Starting in 2017, Dunkin' Donuts-branded coffee will be available in ready to drink bottles. The bottled coffee drinks will be produced as part of a partnership with Coca-Cola and they will be sold in both convenience stores and grocery stores. The brand's iced coffee will also be sold at Dunkin' Donuts locations for those looking for a more portable cold drink option.
The new ready-to-drink beverages will ultimately help Dunkin' Donuts expand its consumer base by making the brand's products available outside of its own stores.
Starting in 2017, Dunkin' Donuts-branded coffee will be available in ready to drink bottles. The bottled coffee drinks will be produced as part of a partnership with Coca-Cola and they will be sold in both convenience stores and grocery stores. The brand's iced coffee will also be sold at Dunkin' Donuts locations for those looking for a more portable cold drink option.
The new ready-to-drink beverages will ultimately help Dunkin' Donuts expand its consumer base by making the brand's products available outside of its own stores.
Trend Themes
1. Bottled Coffee Beverages - The trend of offering bottled coffee beverages provides a convenient and portable way for consumers to enjoy their favorite coffee on the go.
2. Partnerships with Beverage Companies - The trend of partnering with beverage companies, such as Coca-Cola, opens up opportunities for coffee brands to expand their reach and distribution channels.
3. Expansion Into Grocery and Convenience Stores - The trend of selling ready-to-drink coffee in grocery and convenience stores allows coffee brands to tap into new markets and reach consumers who may not have easy access to coffee shops.
Industry Implications
1. Coffee - Coffee industry players can seize the opportunity to launch their own line of bottled coffee beverages and establish partnerships for wider distribution.
2. Beverage - The beverage industry can explore partnerships with coffee brands to capitalize on the growing demand for ready-to-drink coffee products.
3. Retail - Retailers can benefit from this trend by diversifying their product offerings to include ready-to-drink coffee, providing consumers with a convenient beverage option.
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