Starbucks Cold Brew Now Comes in a Ready-to-Drink Bottle
Katherine Pendrill — June 24, 2016 — Lifestyle
References: news.starbucks & refinery29
For those who prefer their coffee on the cooler side, Starbucks Cold Brew is now available in a handy ready-to-drink bottle. Last year, Starbucks began serving up cold brew coffee to the delight of many customers. Now the chain is upping the ante by offering is popular cold brew in the form of a resealable bottle.
The new bottled Starbucks Cold Brew Blend is made with the brand's premium coffee, which has been slow-steeped to give the drink a smooth taste and subtle notes of chocolate. Similar to the brand's bottled Frappuccino and Iced Coffee drinks, the cold brew will be served in a resealable, ready-to-drink bottle.
Set to launch in grocery stores and convenience stores across the country, the bottled beverages will give consumers a new way to enjoy cold brew on the go.
The new bottled Starbucks Cold Brew Blend is made with the brand's premium coffee, which has been slow-steeped to give the drink a smooth taste and subtle notes of chocolate. Similar to the brand's bottled Frappuccino and Iced Coffee drinks, the cold brew will be served in a resealable, ready-to-drink bottle.
Set to launch in grocery stores and convenience stores across the country, the bottled beverages will give consumers a new way to enjoy cold brew on the go.
Trend Themes
1. Ready-to-drink Cold Brew - The rise in popularity of bottled cold brew coffee presents opportunities for companies to offer convenient, ready-to-drink versions of this trendy beverage.
2. Premium Cold Brew - The demand for premium cold brew coffee opens up avenues for brands to differentiate themselves by offering high-quality and artisanal cold brew options.
3. Resealable Bottles - The introduction of resealable bottles for cold brew coffee creates possibilities for innovative packaging solutions that enhance convenience and portability.
Industry Implications
1. Beverage - The growing trend of bottled cold brew coffee presents opportunities for beverage companies to tap into the ready-to-drink coffee market and cater to consumer demand for on-the-go options.
2. Retail - The availability of bottled cold brew coffee in grocery stores and convenience stores creates potential for retailers to expand their beverage offerings and attract coffee-loving customers.
3. Packaging - The emergence of resealable bottles for cold brew coffee opens up innovative opportunities for packaging companies to develop convenient and eco-friendly solutions for on-the-go coffee consumption.
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