This Ready-to-Drink Coffee Contains Grass-Fed Butter
Katherine Pendrill — December 14, 2015 — Lifestyle
References: kickstarter & foodbev
A Los Angeles-based startup recently launched a Kickstarter campaign for a line of cold-brewed coffee infused with grass-fed butter. Butter coffee is unique concoction originally developed by Dave Asprey. The belief is that adding grass-fed butter to coffee can help to boost cognitive performance and promote weight loss.
While consumers can make butter coffee at home, this startup wants to make it even easier to enjoy the potent beverage. 'Grass Fed Coffee' combines cold brew coffee and grass-fed butter in a ready-to-drink can. The coffee used is Fairtrade and infused with ingredients such as organic chicory and distilled medium-chain triglycerides for an added boost. According to the company, the drink can help to curb an individual's appetite, burn fat and boost energy levels.
If you're looking for a substitute for the cream you normally add to your coffee, butter might just be an appropriate alternative.
While consumers can make butter coffee at home, this startup wants to make it even easier to enjoy the potent beverage. 'Grass Fed Coffee' combines cold brew coffee and grass-fed butter in a ready-to-drink can. The coffee used is Fairtrade and infused with ingredients such as organic chicory and distilled medium-chain triglycerides for an added boost. According to the company, the drink can help to curb an individual's appetite, burn fat and boost energy levels.
If you're looking for a substitute for the cream you normally add to your coffee, butter might just be an appropriate alternative.
Trend Themes
1. Butter Coffee Trend - Entrepreneurs can develop new flavor combinations of ready-to-drink butter coffee to target consumers looking for an easy and unique way to boost energy levels and promote weight loss.
2. Improved Coffee Mixtures Trend - Companies can explore the addition of organic ingredients and other natural boosting agents to their coffee mixtures, providing consumers with a trendy and healthy alternative to traditional coffee drinks.
3. Healthy Beverage Market Trend - Health-focused entrepreneurs can capitalize on the popularity of health-conscious consumers by creating healthier and better-for-you coffee alternatives, including butter coffee drinks.
Industry Implications
1. Coffee Industry - The coffee industry can leverage cold-brewed butter coffees to create a new revenue stream by introducing new value-added and nutrient-rich coffee products.
2. Healthy Beverage Industry - Companies specializing in healthy beverage manufacturing can expand their product lines with products similar to cold-brewed butter coffees, providing consumers with alternative ready-to-drink beverages rich in nutrients and flavor combinations.
3. Fitness and Wellness Industry - Entrepreneurs can leverage the fitness and wellness industry by introducing coffee drinks enriched with natural and healthy ingredients for consumers looking for healthy ways of promoting weight loss and cognitive performance.
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