Reflex Nutrition's Protein Coffee is a New Premium Milk Drink
Laura McQuarrie — May 12, 2016 — Lifestyle
References: reflexnutrition & prnewswire
Reflex Nutrition's newest product is Protein Coffee, a ready-to-drink canned beverage that's made with a base of high-quality milk sourced from Europe that's combined with the flavor that comes from real Arabica coffee beans.
The Protein Coffee drink only includes 75mg of naturally occurring caffeine and it is free from both fat and sugar. In order to extend the shelf life of the beverage product, the milk is pasteurized.
The global expansion of coffee culture is causing a newfound interest in cold brew coffee and its highly portable format. Protein Coffee will also be of interest to consumers who favor food and beverage products that have simple ingredient lists and protein or caffeine infusions that will give them a boost.
The Protein Coffee drink only includes 75mg of naturally occurring caffeine and it is free from both fat and sugar. In order to extend the shelf life of the beverage product, the milk is pasteurized.
The global expansion of coffee culture is causing a newfound interest in cold brew coffee and its highly portable format. Protein Coffee will also be of interest to consumers who favor food and beverage products that have simple ingredient lists and protein or caffeine infusions that will give them a boost.
Trend Themes
1. Protein Coffee - Reflex Nutrition's Protein Coffee canned beverage combines high-quality milk sourced from Europe with real Arabica coffee beans, catering to consumers who prioritize protein and caffeine-infused products.
2. Caffeinated Protein Drinks - As more people turn to coffee culture and portable-friendly beverages, the fusion of caffeine and protein is an area of opportunity.
3. Simple Ingredient List Products - Consumers increasingly favor food and beverage products with simple ingredient lists, creating opportunities for innovation in the beverage industry.
Industry Implications
1. Health and Fitness - Protein-infused beverages cater to consumers focused on health and fitness, and there is an opportunity for further innovation in this industry.
2. Beverage - The success of Protein Coffee and other caffeinated protein drinks show those in the beverage industry the importance of catering to consumers looking for a unique blend of protein and caffeine in their beverages.
3. Coffee - As the popularity of coffee increases worldwide, the introduction of Protein Coffee can tap into the market for new coffee variety options.
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