'Coffee Juice' Blends Cold-Brewed Coffee with Blueberries and Cane Sugar
Laura McQuarrie — September 16, 2015 — Lifestyle
References: coffeejuice & mystatesman
There are some purists who can't fathom a cup of coffee being tainted by an additive like sugar or milk, but there are also plenty of people who would readily embrace a product like Coffee Juice with open arms.
The triple-strength cold-brew coffee is handcrafted in Austin using a favorite 1964 recipe, which is combined with whole blueberries and cane sugar. If the blend isn't left in its Original flavor, Coffee Juice also creates three other varieties—Coconut, Sweet Vanilla and Salted Caramel.
With its unusual cold-brew flavors, the Coffee Juice beverages are meant to be enjoyed by coffee and non-coffee drinkers alike, especially since the all-natural non-GMO drinks can be consumed as they are right out of a bottle, or diluted with either water or a dairy product of choice.
The triple-strength cold-brew coffee is handcrafted in Austin using a favorite 1964 recipe, which is combined with whole blueberries and cane sugar. If the blend isn't left in its Original flavor, Coffee Juice also creates three other varieties—Coconut, Sweet Vanilla and Salted Caramel.
With its unusual cold-brew flavors, the Coffee Juice beverages are meant to be enjoyed by coffee and non-coffee drinkers alike, especially since the all-natural non-GMO drinks can be consumed as they are right out of a bottle, or diluted with either water or a dairy product of choice.
Trend Themes
1. Coffee-juice Hybrids - The creation of coffee-juice hybrids presents a trend towards innovative beverage products that cater to both coffee and non-coffee drinkers.
2. All-natural Cold Brew - All-natural cold brew, using unique flavor profiles and natural ingredients, presents a trend towards natural and healthier alternatives to traditional coffee drinks.
3. Personalized Beverage Experience - The option to dilute Coffee Juice with water or a dairy product of choice reflects a trend towards personalized beverage experiences, catering to specific consumer preferences and needs.
Industry Implications
1. Beverage Industry - The Beverage Industry can benefit from introducing innovative and all-natural coffee-based products, catering to both coffee and non-coffee drinkers.
2. Natural Foods Industry - The Natural Foods Industry can capitalize on the trend towards all-natural cold-brew products, incorporating unique flavor profiles and natural ingredients.
3. Personalized Nutrition Industry - The Personalized Nutrition Industry can take advantage of the trend towards personalized beverage experiences by developing customized beverage options that cater to specific dietary needs and preferences.
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