Happy Tree Fuses Maple Water and Cold-Brewed Coffee
Laura McQuarrie — March 12, 2016 — Lifestyle
References: drinkhappytree & bevnet
In addition to producing Maple Water, Happy Tree is launching a new product that takes advantage of two products that are currently in high demand in the beverage industry: cold brewed coffee and alternative plant-based water.
Happy Tree Maple Water Cold-Brew is made with a base of the brand's organic maple water, to which fair-trade coffee beans are added before the cold brew process begins. As a result, the beverage comes out as a coffee with a slight maple flavor. While maple water is a main ingredient, the product's packaging and categorization will reflect that it's a coffee beverage first and foremost.
Following its debut at this year's Natural Products Expo West in California, the maple water-coffee hybrid will be sold through select retailers, pop-up shops and the store-in-store Pop-In@Nordstrom at Nordstrom.
Happy Tree Maple Water Cold-Brew is made with a base of the brand's organic maple water, to which fair-trade coffee beans are added before the cold brew process begins. As a result, the beverage comes out as a coffee with a slight maple flavor. While maple water is a main ingredient, the product's packaging and categorization will reflect that it's a coffee beverage first and foremost.
Following its debut at this year's Natural Products Expo West in California, the maple water-coffee hybrid will be sold through select retailers, pop-up shops and the store-in-store Pop-In@Nordstrom at Nordstrom.
Trend Themes
1. Maple-infused Beverages - There is an opportunity for the development of more maple-infused drinks as consumers' interest in healthy and alternative beverages continue to rise.
2. Cold-brewed Coffee Drinks - The demand for cold-brewed coffee drinks continues to grow, creating an opportunity for businesses to create healthier alternative options with plant-based waters.
3. Hybrid Beverages - There is a trend toward creating hybrid beverages through the combination of two or more popular ingredients, such as maple water and cold-brewed coffee.
Industry Implications
1. Beverage Industry - The beverage industry can continue to innovate and create new products through the combination of popular ingredients and developing alternatives to traditional beverages.
2. Organic and Plant-based Industry - An opportunity exists for the organic and plant-based industry to develop new beverages and explore the combination of plant-based waters and coffee.
3. Retail Industry - Retailers can meet consumer demand for unique and healthy beverage options by carrying products that combine popular ingredients and incorporate alternative plant-based waters.
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