Krispy Kreme Will Reward Those Who Dress as a Pirate with Free Donuts
Katherine Pendrill — September 8, 2016 — Marketing
On September 19th, 2016, Krispy Kreme will once again celebrate International Talk Like a Pirate Day by giving away free donuts to those who talk or dress as a pirate. While little is required for fans to get their hands on a single free pastry, those who are willing to put in a bit of extra work can enjoy a dozen donuts on the house.
On September 19th, participating Krispy Kreme locations will be rewarding those who speak in traditional pirate lingo with a complimentary Original Glazed donut. The chain will also be rewarding customers who come into the store dressed in full pirate garb with a dozen free Original Glazed donuts. For those who don't have quite enough sea-worthy garments lying around, the chain will also roll out a special pirate filter on Snapchat that allows users to digitally dress as a buccaneer.
On September 19th, participating Krispy Kreme locations will be rewarding those who speak in traditional pirate lingo with a complimentary Original Glazed donut. The chain will also be rewarding customers who come into the store dressed in full pirate garb with a dozen free Original Glazed donuts. For those who don't have quite enough sea-worthy garments lying around, the chain will also roll out a special pirate filter on Snapchat that allows users to digitally dress as a buccaneer.
Trend Themes
1. International Talk Like a Pirate Day - Opportunity to create promotional campaigns or events tied to International Talk Like a Pirate Day, such as offering freebies to customers who participate.
2. Costumed Promotions - Potential for businesses to create promotions that reward customers who dress up in costumes, sparking engagement and building brand loyalty.
3. Digital Dress-up Filters - Opportunity for businesses to leverage digital platforms and create interactive filters or AR experiences that allow customers to dress up virtually.
Industry Implications
1. Food and Beverage - In the food and beverage industry, businesses can capitalize on the popularity of special themed days by offering discounts or freebies to customers who participate.
2. Retail - Retailers can promote costume-themed events or sales, providing incentives for customers to dress up and engage with the brand.
3. Digital Marketing - Digital marketing agencies can create AR filters or interactive campaigns that allow users to dress up virtually, driving customer engagement and brand awareness.
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