This Chain is Giving Out Free Burritos in Lieu of Restaurant Closures
Katherine Pendrill — February 8, 2016 — Marketing
References: chipotle & brandeating
Chipotle recently announced that it will be giving away free burritos to apologize for inconveniencing customers with a series of restaurant closures on February 8th. After experiencing several food-poisoning outbreaks over the past several months, the popular fast casual chain is working hard to re-earn its customer's trust.
The new promotion is intended as an apology to customers for closing all Chipotle locations for a company-wide food safety meeting. To make up for disrupting the lunch plans of its customers, the company is giving away a limited number of free burritos. Those who wish to take advantage of the offer simply need to text the word "raincheck" to 888-222. This will bring up a link that will allow the customer to input the necessary information to receive their free burrito coupon.
The new promotion is intended as an apology to customers for closing all Chipotle locations for a company-wide food safety meeting. To make up for disrupting the lunch plans of its customers, the company is giving away a limited number of free burritos. Those who wish to take advantage of the offer simply need to text the word "raincheck" to 888-222. This will bring up a link that will allow the customer to input the necessary information to receive their free burrito coupon.
Trend Themes
1. Food Safety Measures - Exploring innovative ways for restaurants to ensure food safety and regain customer trust after outbreaks.
2. Apology Marketing Campaigns - Developing creative promotional strategies to apologize to customers and drive engagement.
3. Digital Couponing - Utilizing digital platforms and mobile technology to distribute coupons and reward loyal customers.
Industry Implications
1. Fast Casual Dining - Finding innovative ways to address food safety concerns and rebuild customer loyalty in the fast casual dining industry.
2. Marketing and Advertising - Creating impactful apology campaigns and leveraging digital platforms to engage with customers and rebuild brand reputation.
3. Mobile App Development - Developing user-friendly mobile apps for coupon distribution and customer engagement in the food industry.
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