This Wienerschnitzel Promotion Rewards Moms with a Free Meal
Katherine Pendrill — May 2, 2016 — Marketing
In honor of Mother's Day, Wienerschnitzel is running a promotion that rewards moms with a free meal. While many restaurants are offering special discounts on Mother's Day, this fast food joint is going a step further by giving every hard-working mom a free meal.
The special Mother's Day promotion will be held on Monday, May 8th, at all participating Wienerschnitzel locations. The promotion rewards moms with a free Chili Dog, a small order of fries and a small soda simply for coming in. The catch is that moms will only be able to take advantage of the promotion with proof of 'Mom-bership.' In other words, moms will need to bring in their kids, share a family photo or reveal an embarrassing story about their offspring in order to prove their motherhood status.
The special Mother's Day promotion will be held on Monday, May 8th, at all participating Wienerschnitzel locations. The promotion rewards moms with a free Chili Dog, a small order of fries and a small soda simply for coming in. The catch is that moms will only be able to take advantage of the promotion with proof of 'Mom-bership.' In other words, moms will need to bring in their kids, share a family photo or reveal an embarrassing story about their offspring in order to prove their motherhood status.
Trend Themes
1. Mom-bership Proofs - Using unconventional means of verifying customer identity opens opportunities for creating fun and engaging marketing campaigns.
2. Freebie Rewards - Providing free meals, products or services is an effective customer acquisition strategy that leads to increased brand loyalty.
3. Holiday Promotions - Creating seasonal promotions can drive traffic to a business and serve as an opportunity to generate buzz and create brand awareness.
Industry Implications
1. Fast Food - Fast food restaurants can create engaging seasonal campaigns aligned with their brand identity to drive customer traffic and gain market share
2. Food and Beverage - The food and beverage industry can leverage holiday promotions to increase customer engagement, build brand awareness, and position themselves as a top-of-mind choice for consumers.
3. Marketing and Advertising - Marketing agencies can work with brands to create unique and creative promotional campaigns that resonate with their target audience and generate positive ROI.
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