Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Commute Nutrition

Brands engage consumers with breakfast activations on-the-go

Implications - As consumers look for convenient breakfast solutions that are also nutritious, many brands are choosing to host immersive activations that include tastings and provide a chance to interact with individuals. Often intercepting consumers already in the midst of their busy morning routines, such well-timed brand activations serve to align a product with convenience and health, helping consumers imagine it as a normal part of their commute. In addition to showcasing the desire to balance health and convenience, this shift highlights the need for brands to move away from omni-channel presence to offer something more curated and meaningful.
Workshop Question - If you were to launch a pop-up series, what products or services would you feature? How would you engage consumers at the pop-up?
Trend Themes
1. Convenience Breakfast Activations - Brands are hosting immersive activations that include tastings and provide a chance to interact with individuals, which serve to align products with convenience and health.
2. Experiential Breakfast Pop-ups - Breakfast brands are carrying out experiential tours offering passersby the chance to try some their signature dishes, and these pop-ups are situated outside supermarkets and at the beach, among other busy locations.
3. Breakfast Vending Machines - Marketing campaigns have included fun pop-up breakfast stations with vending machines, which are filled with robots and humans who prepare customized oatmeal choices for people.
Industry Implications
1. Food and Beverage Industry - Breakfast pop-ups, drive-thrus, and vending machines demonstrate opportunities for new menu items and innovations, as well as creative marketing strategies.
2. Technology Industry - Breakfast vending machines and robots display the possibilities of technology to improve food service and efficiency, as well as providing customized user experiences and tracking user data.
3. Tourism and Hospitality Industry - Experiential breakfast pop-ups and activations are a unique way to entice consumers while they are on vacation, aligning food experiences with local and seasonal products and creating opportunities for social media engagement.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
935,538 Total Clicks
Date Range:
Jul 15 — Jun 17
Trending:
Warm

Featured Examples

Experiential Breakfast Pop-Ups
Experiential Breakfast Pop-Ups
Dorset Cereals Brand Launched a Breakfast Lodge Activation
Dorset Cereals is a British breakfast brand that is currently carrying out an experiential tour serving up some its best products. The mobile ‘Breakfast Lodge’ is currently touring the... MORE
Cinnamon Cereal Drive-Thrus
Cinnamon Cereal Drive-Thrus
This Cinnamon Toast Crunch Pop-Up Helps Families on Road Trips Refuel
For a limited time, travelers on their way to the Grand Canyon in Arizona will now have the chance to stop at a Cinnamon Toast Crunch pop-up and refuel with a familiar treat. The Cinnamon Toast... MORE
Mix-and-Match Cereal Tastings
Mix-and-Match Cereal Tastings
Nestle Cereals Has Launched a Mix and Match Breakfast Kiosk
A new Nestle Cereals promotion invites consumers to mix and match from a selection of 12 breakfast cereals. The free sampling experience was designed by Hot Pickle, who built the branded space and... MORE
Nut Spread Cafes
Nut Spread Cafes
The Nutella Cafe is Soon Opening Its Doors in Chicago
There have been plenty of temporary pop-ups and in-store cafes launched over the years to celebrate the public’s obsession with Nutella, but the Nutella Cafe will set itself apart as the first-... MORE
play_circle_filledBreakfast Vending Machines
Breakfast Vending Machines
Quaker's Pop-Up Breakfast Vending Machine Doles Out Free Meals
In line with the many pop-up kiosks and vending machines that are now being used for marketing, Quaker put together a fun pop-up breakfast station to engage consumers first thing in the morning. A... MORE
play_circle_filledLow-Calorie Breakfast Pop-Ups
Low-Calorie Breakfast Pop-Ups
Miele's Greaseless Spoon Cafe Serves Eats Under 533 Calories
Bacon, eggs, sausages, toast and other cooked foods are the culprits of what makes a traditional Full English Breakfast known to be so greasy—but the Greaseless Spoon Cafe in Covent Garden is a pop-... MORE

Related Examples

Fruity Cinnamon Breakfast Cereals
Fruity Cinnamon Breakfast Cereals
Cinnamon Toast Crunch Cereal is Being Expanded with New Flavors
Cereal-Flavored Oatmeals
Cereal-Flavored Oatmeals
General Mills Now Makes Cinnamon Toast Crunch and Lucky Charms Oatmeal
Savory Dessert Homemade Muffins
Savory Dessert Homemade Muffins
The Low-Carb Nutella Stuffed Muffins Have Alternative Ingredients
Chocolate-Filled Leavened Breads
Chocolate-Filled Leavened Breads
'B-Ready' Consists of Baguette-Like Bread that Contains Nutella
Hazelnut Spread Pop-Ups
Hazelnut Spread Pop-Ups
This Temporary Nutella Store Offered Personalized Jars for Consumers
Pumpkin Hot Cocoas
Pumpkin Hot Cocoas
This Pumpkin Hot Chocolate Recipe From How Sweet It Is is Infused With Nutella
Co-Branded Chocolate Pastries
Co-Branded Chocolate Pastries
Krispy Kreme's Newest Donuts are Made with Nutella Hazelnut Spread
Cake Mug Subscriptions
Cake Mug Subscriptions
'Mug Made' Offers Weekly Cake-in-a-Cup Ingredients to Members
DIY Donut Shops
DIY Donut Shops
Los Angeles' 'Donut Friend Lets Customers Design Their Own Donut Sandwich
Dessert-Inspired Nut Mixes
Dessert-Inspired Nut Mixes
Planters' 'Dessert-Inspired Mixes' Sweeten Up Mixed Nuts
Chocolate Spread-Stuffed Burgers
Chocolate Spread-Stuffed Burgers
The 'Sweety con Nutella' Puts a Sugary Twist on a Classic Dish
Personalized Clay Tubs
Personalized Clay Tubs
John Lewis and Play-Doh are Now Offering Custom Product Packaging
Cereal-Topped Blended Coffees
Cereal-Topped Blended Coffees
The Rad Coffee Cereal Coffees are Topped with Kids Cereal
Distinctive Wine Flavors
Distinctive Wine Flavors
'Winc' Designed These Quirky Wine Bottles in a Collaboration
Cereal-Coated Donuts
Cereal-Coated Donuts
Country Style's Cinnamon Toast Crunch Doughnut is a Hybrid Breakfast Treat
Cinnamon Chickpea Snacks
Cinnamon Chickpea Snacks
This Roasted Chickpea Snack is Dressed with Sweet Spices
Hoverboard Cereal Ad Campaigns
Hoverboard Cereal Ad Campaigns
This Cinnamon Toast Crunch Ad Takes Convenience to the Extreme
Cereal Bowl Scooter Hoverboards
Cereal Bowl Scooter Hoverboards
The Cinnamon Toast Crunch Cruiser is Breakfast-Oriented
Sneaker Heritage Festival Venues
Sneaker Heritage Festival Venues
The Nike Air Max Con Hong Kong Event Shows the Shoe's History
Easter Bunny Brand Activations
Easter Bunny Brand Activations
This Haribo Activation Toured the City of London Offering Treats
Giant Topiary Dinosaur Stunts
Giant Topiary Dinosaur Stunts
Margarine Brand Flora Recently Toured a 13-Foot Diplodocus
Wearable Brand Activations
Wearable Brand Activations
This Fit Bit Event Invited People to Try Its Obstacle Course
Chocolate-Built Pop-Up Bars
Chocolate-Built Pop-Up Bars
The Carlsberg Chocolate Bar Has Opened Its Doors in Shoreditch
Branded Easter Egg Hunts
Branded Easter Egg Hunts
The Lindt Gold Bunny Hunts Series Will Travel Around the UK
Athletic Collection Workout Launches
Athletic Collection Workout Launches
H&M Poland Held an Immersive Fitness Event in Warsaw
Clothing Kiosk Campaigns
Clothing Kiosk Campaigns
The Style Garden is a Retail Installation from Intu Touring the UK
Galleria Sushi Kiosks
Galleria Sushi Kiosks
This Taka Sushi is Located Within a Mall in Australia
Donut-Flavored Cereals
Donut-Flavored Cereals
Cap'n Crunch 'Sprinkled Donut Crunch' Cereal is Breakfast Dessert-Inspired
Appreciative Oatmeal Campaigns
Appreciative Oatmeal Campaigns
This Company is Celebrating National Oatmeal Day in a Big Way
Shrouded Beer Brand Activations
Shrouded Beer Brand Activations
Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event
Cheese-Sampling Photobooths
Cheese-Sampling Photobooths
The Laughing Cow Has Embarked on a Tour Promoting a New Product
Enchanting Garden Pop-Ups
Enchanting Garden Pop-Ups
The Comfort Intense Garden Showcases the Brand's New Fragrances
Opulent Champagne Eatery Pop-Ups
Opulent Champagne Eatery Pop-Ups
Krug Champagne Created an Upscale Fish & Chips Pop-Up for London
Insect-Infused Pop-Up Eateries
Insect-Infused Pop-Up Eateries
Rentokil's Traveling 'Pestaurant' Celebrates the Brand's 80 Years
Airport Croquet Experiences
Airport Croquet Experiences
The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2
Quirky Traveling Bars
Quirky Traveling Bars
Little Nan's Cocktail Den is an Ever-Changing Pop-Up Bar
Pop-Up Bloody Mary Bars
Pop-Up Bloody Mary Bars
Vodka Brand Ketel One is Hosting a Summertime Pop-Up Bar in London
Vibrant Pop-Up Vodka Bars
Vibrant Pop-Up Vodka Bars
The Ciroc 'London Riviera' Pop-Up Will Be Open for Five Months
VR-Powered Hybrid Retail
VR-Powered Hybrid Retail
The Ted Baker Shoreditch Store Has a Barbershop and VR Technology
Urban Water Slide Events
Urban Water Slide Events
Lipton Ice Tea Recently Created a 100-Meter-Long 'Rise & Slide'
Branded Experiential Pop-Up Bars
Branded Experiential Pop-Up Bars
This Fun Pimm's Pop-up Teapot Bar Was at Wimbledon 2015
Bathroom Retailer Pop-Ups
Bathroom Retailer Pop-Ups
QLoo Launched a Clever Activation at the 2015 Wimbledon Championships
Dry Shampoo Pop-Up Salons
Dry Shampoo Pop-Up Salons
The Batiste Stylist Pop-Up Offered Free Hairstyling at a London Mall
Upscale Water Brand Pop-Ups
Upscale Water Brand Pop-Ups
The Evian Pop-Up Experience Opened Ahead of Wimbledon 2015
Meaningful Activity Campaigns
Meaningful Activity Campaigns
Quaker Canada's Today List Campaign Questions What Matters Most
Food Photography Charity Challenges
Food Photography Charity Challenges
The Breakfast Challenge Benefits America's Hungry Population
Cereal Mascot Talk Shows
Cereal Mascot Talk Shows
Cap'n Crunch is Back with His Own Late Night Talk Show on YouTube
Rubber Ducky Superheroes
Rubber Ducky Superheroes
The Duckvengers by Loki is a Playful Tribute to 'The Avengers'
Social Gaming Charge Cards
Social Gaming Charge Cards
The American Express Farmville Card Rewards Gamers for Spending
Spoofed Logo Ads
Spoofed Logo Ads
The Livingroom Communication Campaign Urges Brands to Live
play_circle_filledCorporate Cartoon Cases
Corporate Cartoon Cases
Barbara Liss Presents How Quaker Oats Hit the High Seas of Social Media