The 'Sweety con Nutella' Puts a Sugary Twist on a Classic Dish
Katherine Pendrill — November 14, 2016 — Lifestyle
References: mcdonalds.it & brandeating
With the holidays just around the corner, McDonald's Italy is rolling out a sugary-sweet new dish called the 'Sweety con Nutella.' However, instead of just serving as dessert, this delicious new sandwich helps to bridge the gap between meals.
The new Sweety con Nutella is the Italian name for what is essentially a burger stuffed with Nutella. Just as the name suggests, the dish consists of two burger buns stuffed with a generous helping of chocolate hazelnut spread. The bun is then baked to give the edges a rich chocolatey crust. As the chain describes, the Sweety con Nutella is "A soft sweetness, suitable for any time of day."
For those with an insatiable sweet tooth, this decadent Nutella sandwich is the perfect excuse to eat chocolate for dinner.
The new Sweety con Nutella is the Italian name for what is essentially a burger stuffed with Nutella. Just as the name suggests, the dish consists of two burger buns stuffed with a generous helping of chocolate hazelnut spread. The bun is then baked to give the edges a rich chocolatey crust. As the chain describes, the Sweety con Nutella is "A soft sweetness, suitable for any time of day."
For those with an insatiable sweet tooth, this decadent Nutella sandwich is the perfect excuse to eat chocolate for dinner.
Trend Themes
1. Sweet Burger Craze - As sweet burgers become more popular, fast food restaurants can experiment with dessert-inspired, sweet and savory fusion dishes.
2. Indulgent Dessertification - Industries can explore new ways to indulge consumers' sweet cravings by integrating popular dessert flavors into regular meals.
3. Gourmet Comfort Food - With the rise of unique food combinations, gourmet fast food chains can innovate by mashing traditional dishes with desserts to create a new category of gourmet comfort food.
Industry Implications
1. Fast Food - Fast food industry can capitalize on the recent interest in sweet and savory flavor fusions, as popular flavors in desserts, snacks, and other treats become integrated into fast food meals.
2. Candy and Confectionery - Candy and confectionery companies can leverage their established sweet flavors to collaborate with food industries, creating dessert-inspired products that span across all consumption occasions.
3. Bakery Goods - Bakeries can create unique hybrid products such as the chocolate spread-stuffed burger, which combines the diverse flavors of savory meat with sweet chocolate spreads, resulting in a delightful taste mishmash.
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