The digital consumer demands more control with niche calendar apps
Implications - Mass digitzation has empowered consumers to have control over many aspects of their everyday lives. This is mostly seen with communication and content sharing, but recently has infiltrated things has broad-spanning as time management. This idea of customized calendars shows that consumers do not have cut-and-dry needs, and are thus seeking an opportunity to live lives as nuanced as their own individual personalities.
Workshop Question - How would you increase the degree of customization in your offering?
Trend Themes
1. Customized Scheduling - Mass digitization has brought about a wave of consumer empowerment in everyday life; customizing scheduling will likely become more popular as consumers seek ways to fit their nuanced lives into rigid work structures.
2. Itinerary Sharing - Innovative platforms and apps are making itinerary planning and sharing easier, providing an opportunity for businesses to expand their services to accommodate consumers seeking personalized travel experiences.
3. Calendar and Scheduling Apps - As consumers look for ways to simplify their busy lives, app developers are creating sophisticated calendar-scheduling and syncing apps that will appeal to professionals and people on-the-go.
Industry Implications
1. Tourism - Travel businesses can cater to consumers seeking more personalized travel experiences by developing platforms and apps for travel itinerary sharing.
2. Technology - Tech companies can capitalize on the trend of customizing scheduling and calendar-syncing by creating more sophisticated and user-friendly software, appealing to a wider audience.
3. Productivity and Time Management - Industries focused on productivity and time management software have ample opportunity to expand their services to those seeking more sophisticated and personalized calendar scheduling and syncing apps.
4 Featured, 35 Examples:
82,645 Total Clicks
Date Range:
Jul 15 — Mar 16
Trending:
Untested
Consumer Insight Topics:
