Quaker's Pop-Up Breakfast Vending Machine Doles Out Free Meals
Laura McQuarrie — January 22, 2016 — Marketing
References: quakeroats & creativeguerrillamarketing
In line with the many pop-up kiosks and vending machines that are now being used for marketing, Quaker put together a fun pop-up breakfast station to engage consumers first thing in the morning.
A sign declaring "Free Breakfast" was stationed beside a large vending machine, which was filled with two "robots" who would prepare one's customized oatmeal choices. These helpers were not actually high-tech machines, but humans dressed in suits, which makes the preparation of food orders seem all the more special.
The stunt was a success at drawing crowds and getting people to try a sample of Quaker products—this is especially true because people got to walk away with full bellies and a fun story to tell others afterwards.
A sign declaring "Free Breakfast" was stationed beside a large vending machine, which was filled with two "robots" who would prepare one's customized oatmeal choices. These helpers were not actually high-tech machines, but humans dressed in suits, which makes the preparation of food orders seem all the more special.
The stunt was a success at drawing crowds and getting people to try a sample of Quaker products—this is especially true because people got to walk away with full bellies and a fun story to tell others afterwards.
Trend Themes
1. Breakfast Vending Machines - Breakfast vending machines are on the rise as companies find new and innovative ways to market their products.
2. Pop-up Kiosks - Pop-up kiosks are becoming popular marketing tools as they allow brands to engage with customers in unique and memorable ways.
3. Customized Food Orders - Customized food orders are a growing trend as companies look to provide personalized experiences for their customers.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of breakfast vending machines to offer quick and convenient breakfast options for consumers on-the-go.
2. Marketing and Advertising - Marketing and advertising companies can leverage pop-up kiosks to create memorable experiences and boost brand awareness for their clients.
3. Hospitality - The hospitality industry can adopt customized food orders to enhance guest experiences and increase customer satisfaction.
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