The Carlsberg Chocolate Bar Has Opened Its Doors in Shoreditch
Rebecca Byers — March 23, 2016 — Marketing
References: eventmagazine
The Carlsberg Chocolate bar is a brilliant sweet-toothed brand activation currently happening in London, Hosted at the Truman Brewery in Shoreditch, the unique Easter event follows the brand's tradition of engaging consumers in public spaces with truly innovative sampling experiences.
Officially titled "If Carlsberg Did Chocolate Bars,' the experience is part of the lager brand's #IfCarlsbergDid campaign and features the entire pop-up drinking establishment made from chocolate, including bar stools, wallpaper and the dartboard.
Guests of the Carlsberg Chocolate Bar pop-up are able to sample a half-pint of Carlsberg in an engraved glass made of milk chocolate. The experience aims to align the brand with the spring holiday weekend, given that Easter is considered a drinking occasion for consumers.
In 2015, Carlsberg hosted a beer-dispensing billboard at the same site in Shoreditch.
Officially titled "If Carlsberg Did Chocolate Bars,' the experience is part of the lager brand's #IfCarlsbergDid campaign and features the entire pop-up drinking establishment made from chocolate, including bar stools, wallpaper and the dartboard.
Guests of the Carlsberg Chocolate Bar pop-up are able to sample a half-pint of Carlsberg in an engraved glass made of milk chocolate. The experience aims to align the brand with the spring holiday weekend, given that Easter is considered a drinking occasion for consumers.
In 2015, Carlsberg hosted a beer-dispensing billboard at the same site in Shoreditch.
Trend Themes
1. Branded Pop-up Bars - Opportunity for companies to engage consumers in public spaces with innovative sampling experiences.
2. Edible Brand Activations - Opportunity for brands to create unique brand experiences by building entire pop-up establishments out of food.
3. Holiday-themed Marketing - Opportunity for brands to align themselves with holidays and create special experiences for consumers.
Industry Implications
1. Beverage - Beer and other beverage companies could create similar edible brand activations, engaging consumers in unique sampling experiences.
2. Hospitality - Hotel and restaurant brands could create pop-up edible venues as a form of marketing and experiential advertising.
3. Event Planning - Event planners could incorporate edible brand activations into their offerings for clients seeking unique and memorable experiences.
6.6
Score
Popularity
Activity
Freshness
